Digital Content Creation

We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Marketing Strategy

The main objective of a marketing strategy project is to develop a comprehensive plan to achieve the organization's marketing goals and objectives. This involves analyzing market trends, identifying target audiences, defining competitive positioning, and outlining tactics and channels to reach and engage customers effectively. The project aims to provide a strategic roadmap for the organization to maximize its marketing efforts, increase brand awareness, drive customer acquisition and retention, and ultimately, achieve sustainable business growth and success.

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Changing Market Analysis

As a B2C company, we have a primary focus of creating relevant products for our consumer. With this in mind, we have created a new product to add to the existing line that customers know and love. When we created our original product offering, we had a consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new marketing approach, especially for our new product. Our specific need is determine what competitors are also playing in this landscape and what our target market’s perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer. We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviours, expectations, and experiences with us and our competitors.

Email Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Digital Marketing

The main objective of this digital marketing role is to promote the company's products or services using digital channels and strategies to reach and engage target audiences, drive traffic, generate leads, and ultimately, contribute to the company's growth and revenue goals. The end goal is to increase brand visibility, attract potential customers, nurture relationships, and convert leads into loyal customers or clients.

Product Launch Strategy

We want to expand our product offering with a new line and need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Website Development

Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to enhance our website which is easy to maintain while providing an appealing interface for users. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Bettering our website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Blogging

Our company advertises products online to people all over. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.