Market Expansion Strategy for Computer Xpress

Computer Xpress is looking to strategically expand its market presence and identify new opportunities for growth. The project aims to analyze potential geographic areas and customer segments that could benefit from Computer Xpress's offerings. The team will conduct market research to identify key areas for expansion, assess the demand for new product lines or services, and evaluate the competitive landscape. By leveraging classroom knowledge in market analysis and strategic planning, learners will develop a comprehensive market expansion strategy. This project will enable learners to apply their skills in data analysis, market research, and strategic thinking to real-world business scenarios, providing valuable insights for Computer Xpress's growth initiatives.

Sales Management Software for IT Small Businesses

The main goal for the project is to establish sales management software that meets the needs of small businesses to reduce costs. This will involve several different steps for the learners, including: - Conducting interviews with small business owners to understand their specific needs and pain points in sales management. - Researching existing sales management software to identify key features and functionalities that are beneficial for small businesses. - Developing a prototype of the sales management software that includes essential features such as inventory management, customer relationship management, and sales tracking. - Testing the prototype with small business owners to gather feedback and make necessary improvements. - Finalizing the sales management software based on the feedback received and ensuring it meets the cost-reduction needs of small businesses.

Computer Xpress Brand Image Development

The main goal for the project is to help Computer Xpress develop marketing material to create a new brand image. This includes online banners, new logos, and new marketing material. This will involve several different steps for the students, including: - Researching the current brand image and target audience of Computer Xpress. - Designing new logos and online banners that reflect the desired brand image. - Developing new marketing material such as flyers, brochures, and digital content. - Collaborating with Computer Xpress team to ensure the new marketing material aligns with their vision and goals.

Sales Management Software for IT Small Businesses

The main goal for the project is to establish sales management software that meets the needs of small businesses to reduce costs. This will involve several different steps for the learners, including: - Conducting interviews with small business owners to understand their specific needs and pain points in sales management. - Researching existing sales management software to identify key features and functionalities that are beneficial for small businesses. - Developing a prototype of the sales management software that includes essential features such as inventory management, customer relationship management, and sales tracking. - Testing the prototype with small business owners to gather feedback and make necessary improvements. - Finalizing the sales management software based on the feedback received and ensuring it meets the cost-reduction needs of small businesses.