Marketing & Communications Strategy Development

In our efforts to target specific demographics important to our sector (international relief and development), we have experienced capacity challenges in developing an integrated communications and marketing plan. We want you to assist us in developing a Strategic Communications and Marketing Plan to target current and potential members organizations, peer organizations, government actors and Global Affairs Canada, civil society, academia. For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market. You will be working with a Canada Summer Jobs employee and have access to both the Director of Operations and Programs and Executive Director, who will communicate regularly with you and provide all the information and clarification needed. We want to increase our brand awareness for important stakeholders through a mission-aligned marketing campaign that works within our budget and time constraints.