Strategic Marketing Research

Our business model is multi-sided with B2C and B2B components. We would like to dive deeper into the B2B side to identify areas of opportunities that would accelerate our business growth. It’s important for us to develop a strong understanding of the market, identify areas of high value and develop a strategy to unlock and optimize that value. This project will include the following tasks: Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for our B2B services; conduct customer surveys or focus groups to gain insights into the needs, challenges, perceptions, and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for B2B engagements; and identify keys to success. Branding Positioning - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our business model; assess where and how to improve brand positioning and differentiate from our competitors. You'll be working with a fun and collaborative team at Clavis Studio. We will give you access to organizational assets you may need for this project and provide any other support necessary.

Strategic Marketing

It’s important for us to have a well-defined marketing strategy, one that optimizes our competitive advantage and results in desired conversions. This project will include the following tasks: Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; create useable social media and blog posts; and expand social media assets. Marketing Communications - Recommend changes to advertising and PR materials, including social media engagements and create an integrated marketing campaign. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration for our B2C and B2B offerings; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic; optimize the customer journey; and increase inbound leads. You'll be working with a fun and collaborative team at Clavis Studio. We will give you access to organizational assets you may need for this project and provide any other support necessary.