Untangle Money Social Media Webapp Launch Strategy
Untangle Money helps women and people make conscious, actionable decisions about their money. Breaking barriers in the financial world, our co-founder Kristine Beese’s journey began with wanting to help women feel more comfortable and proactive with their financial planning. Today, our goal is to help 1 Million women feel happier with their money. To support this goal, we are launching our financial planning app later this year. The main objective of the Marketing Intern would be to provide support to the Untangle Money Social Media team in preparing the launch of this app. Our goals: ● Create our branding - brand positioning, voice, communication guide and target audience ● Reach 100K people on social media across platforms with a 15% active engagement rate ● Reach 5000 subscribers for newsletter ● Reach 2000 pre saves by Nov 15th, 2024
Awareness Video Creation
Our organization is passionate about promoting the social cause of helping women with their financial decision making. We want to increase awareness about a particular topic. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Recording a film that captures this issue in a storytelling manner. Finding and applying suitable sounds Perhaps adding text, transitions, and overlays to the video, if appropriate Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.
Website Development
Our company is creating a web app as an automation of our financial planning product, the Untangle MINI. We would like to work with students to develop this automation in a manner that is easy to maintain while providing an appealing interface for users. This will involve several different steps for the students, including: Building a website, with assistance from our technical lead. Building calculations based on Excel model Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.
Project Manager development of Untangle Auto
Confirm demand for, and automate the Untangle MINI. We have redesigned the financial planning process from the ground up and focused on designing to meet the needs of women at every stage. Tested with hundreds of real women and couples, we are now automating our solution so that we can lower our price point, and help more people. We need someone to help us manage the project, ensure communication is happening promptly, and keep things organized.
Online Website Design and implementation
What is the main goal for this project? Our company hopes to gain a renewed understanding of the features and design that our target market would expect on our website. We would like to collaborate with students to improve our existing design and help us with implementation. This will involve several different steps for the students, including: Working with the team to identify areas for improvement creating a wireframe of suggested improvements implementing improvements on WIX platform Improve SEO performance of the site Bonus Incorporate feedback from the project performed by previous MacMaster students and continue to improve upon those insights
Online Website Design and implementation
Our company hopes to gain a renewed understanding of the features and design that our target market would expect on our website. We would like to collaborate with students to improve our existing design and help us with implementation. This will involve several different steps for the students, including: Working with the team to identify areas for improvement creating a wireframe of suggested improvements implementing improvements on WIX platform Improve SEO performance of the site Bonus Incorporate feedback from the project performed by previous MacMaster students and continue to improve upon those insights
Improve our website and create a digital ad campaign
We would like to improve our online presence by refining our website and developing a digital advertising campaign. We are launching an automated version of our process (a financial plan specifically designed for women). Following the launch, we would like to convert 1 million Canadian women into customers within 3 years. This requires an enormous awareness campaign with a very limited budget.
Feminist Book Club Manager and Content Creator
The goal of this book club is to engage women who are interested in feminist ideas, but may be too busy to read the entire book themselves, with a group of like minded women. To create a community that discusses gender equality through the work of female writers.
Grant and Application Writing
We are looking for someone who can help us with Grant Writing and various Applications (Speaker Events, Accelerators, Competitions etc.) We would also like to create and Improve the clarity and persuasiveness of our company's grant proposal writing and other submissions. We would like to track various grants and opportunities that could work specifically for Untangle that support our mission and vision statement. We believe this project will include: Assist with defining a company-identified community problem and defining the scope of a corresponding project. Develop a needs statement that justifies the need for our project and funding. Identify potential sponsors and funding opportunities that are a good fit for our organization and project. Interpret a request for proposal (RFP). Improve the clarity and persuasiveness of our company's grant proposal writing. Complete proposals and applications and track requirements.
Digital Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector in order to grow our channels. We will ensure the student has a clear understanding of what these elements are for our organization. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. Untangle Money helps women get clarity on their personal finances so that they can make the best financial decisions for themselves. Our mission is to get an Untangle MINI into the hands of every woman in the world. WE BELIEVE IN BEING AUTHENTIC, TRANSPARENT, AND TRUE TO WHO YOU ARE – opposing opinions breed excellent ideas. We are kind, but truthful, and try not to take ourselves too seriously. We want to make sure we have fun along the way. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.
Level Up - UX Design (web application)
Number of individual students required: 1 or 2 students Our organization needs some design support! We're looking for aspiring digital UX designers that want to create an improved user experience in our 'financial health check' web application. You'll be working with our product and development people on all areas of UX design from understanding users, creating mockups (lo-fi, hi-fi, clickable), and participating in user testing. This project will combine some research, data analysis, graphic / interface design (Adobe XD mandatory) and more! By the end of the internship, you'll have helped create the next iteration of our application by: Understanding challenges with our current interface / functionality Brainstorming ideas for solutions and ways to test effectiveness / feasibility Creating all manner of prototypes (sketches, lo-fi, hi-fi, clickable, we use Adobe XD) Participating in user testing to understand areas of improvement If you're interested in working through this process with our small, but mighty team, we'd love to meet!