Client Pipeline Optimization with Mailchimp
PARKER HR Solutions Inc. aims to enhance client engagement by developing an efficient client pipeline management system using Mailchimp. The project focuses on streamlining marketing efforts to ensure effective lead nurturing from initial contact to conversion. Students will research best practices in email marketing and pipeline management to create a tailored strategy specific to our consulting services. Under the guidance of the company's Digital Marketing Consultant, they will gain proficiency in Mailchimp and develop a structured pipeline framework. The project also includes creating engaging email content and automated campaigns that resonate with potential clients. Additionally, students will identify key performance indicators to measure the system's effectiveness and provide data-driven suggestions for improvement.
HR Framework Development for Organizational Excellence
PARKER HR Solutions aims to enhance its consulting methodologies by developing structured frameworks that align with its HR practices. This project involves researching and creating frameworks to support the company's HR functions, specifically focusing on organizational HR audits and change management. The goal is to enable PARKER HR to conduct thorough evaluations of HR policies, employee engagement, and talent management strategies to ensure alignment with business objectives. Additionally, students will research best practices to help update and refine the current frameworks, establishing a comprehensive change management framework that guides the implementation of new HR systems and policies with minimal disruption. This initiative allows students to apply their classroom knowledge in HR research and framework development, directly contributing to the company's strategic HR initiatives.
Training Full Cycle
The main goal of the "Training Full Cycle" project is to provide MBA students with a comprehensive understanding and practical experience in managing the entire training lifecycle within an organizational context. This project aims to equip students with the knowledge and skills necessary to design, implement, and evaluate training programs effectively. The overarching goal is to empower MBA students to navigate the complete training cycle, from identifying organizational training needs to measuring the impact of training initiatives. Participants will gain insights into various aspects of training, including needs analysis, curriculum development, delivery methods, assessment strategies, and performance evaluation.
Student Grant Allies: Powering Business Progress
The primary goal of the project at PARKER HR Consulting is to engage student volunteers in a grant writing and research initiative, specifically tailored to our B2B consulting services in British Columbia. This initiative aims to provide students with hands-on experience in grant writing and research while offering essential support to our business clients. The project seeks to: Empower students: Offer students in British Columbia the opportunity to gain practical experience in grant writing, research, and professional development within the context of B2B HR consulting services. Support local businesses: Provide businesses in British Columbia with specialized grant application support, increasing their access to funding opportunities and promoting regional economic growth. Foster collaboration: Create a collaborative environment where students and our consulting firm work together to achieve common goals, benefiting both parties. Make a positive regional impact: Enhance the chances of local businesses receiving grant funding, contributing to their growth and success, and strengthening the business community in British Columbia. Strengthen the student-business connection: Build a bridge between students, PARKER HR Consulting, and the local B2B community, fostering relationships and growth for all stakeholders
The Power of Post-Production | Video Editor
The main goal for a Video Editor project is to create a compelling and engaging video that effectively communicates the desired message or story to the intended audience. This may involve tasks such as selecting and editing footage, choosing appropriate music and sound effects, creating seamless transitions, adding special effects or animations, and ensuring the overall cohesiveness and flow of the video. The end goal would be to produce a high-quality video that meets the client's objectives and exceeds their expectations.
Market Research & Marketing Intern
We want students to help us with competitive landscape analysis of the industrial market. To help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement.