Social Media Media and Promotional Tools Development Promoting VCO's Nov 2024 Relaunch of the Fusion Opera "The Prop Master's Dream"

We are a Canadian charitable organization, very passionate about performing and promoting Cantonese Opera in Canada. We want to increase awareness and support, both volunteer and financial, for our organization, locally, nationally and globally. Currently our main audience consists of grass roots members who are chinese speaking elders. Our desire is to reach out to all audience members who enjoy the arts. Our two original fusion operas demonstrate that in addition to the traditional Cantonese Operas we present performances that highlight relevant cultural issues in Canada. To be specific, we wish to create an advertising campaign to promote the relaunch of the 2022 fusion opera - to be presented, November 2024. We wish to continue developing the preliminary media content has been created to date using social media tools, be it in print or in the digital format. As the opera will be presented we would like to see a campaign calendar that cover the period leading up to the November Opera relaunch. This will involve several different steps for the students, including: Familiarizing themselves with VCO's mission, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Creating social media content and graphic design Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Digital Projection creation VCO's Relaunch of Fusion opera The Prop Master Dream Nov 2024

We are a Canadian charitable organization, very passionate about performing and promoting Cantonese Opera in Canada. We ​​want to increase awareness and support, both volunteer and financial, for our organization, locally, nationally and globally. Currently our main audience consists of grass roots members who are chinese speaking elders. Our desire is to reach out to all audience members who enjoy the arts. Our first original fusion opera The Prop Maters's Dream premiered in November 2022. We not only present traditional Cantonese Operas we desire to present performances that highlight relevant cultural issues in Canada. To be more specific, for the relaunch of our fusion opera called The Prop Master's Dream is scheduled for Nov 2024 we intend to present more sophisticated imaging of our scenes by incorporating digital processes. We would like to work with students to help us in developing digital projection of backdrops for various stage scenes for our opera Relaunch. This will involve several different steps for the students, including: Familiarizing themselves with the art form, our mission and goals. Identifying the scenes that require backdrop projection Setting out a plan for what is realistically possible Assisting in the development of leaflets, posters, videos, and / or brochures to promote the Relaunch is time permits

2nd Social Media and Promotional Tools Development to promote VCO's Relaunch of the Fusion opera The Prop Master Dream in Nov 2024

We are a Canadian charitable organization, very passionate about performing and promoting Cantonese Opera in Canada. We ​​want to increase awareness and support, both volunteer and financial, for our organization, locally, nationally and globally. Currently our main audience consists of grass roots members who are chinese speaking elders. Our desire is to reach out to all audience members who enjoy the arts. Our two original fusion operas demonstrate that in addition to the traditional Cantonese Operas we present performances that highlight relevant cultural issues in Canada. To be more specific, we need and advertising campaign for the relaunch of our fusion opera called The Prop Master's Dream scheduled for Nov 2024. We would like to continue the work with student have done to date and develop current tools and processes, be it in print or in the digital format, that we can continue to use on an ongoing basis in the promotion of our art form and organization, and more specifically to promote our November Opera relaunch. In collaboration with key members at our organization, students will design and create a comprehensive advertising/promotional strategy that can be adapted to different events and needs. This will involve several different steps for the students, including: Familiarizing themselves with the art form, our mission and goals. Identifying groups that the promotional materials will target. Identifying ideal outcomes and key performance indicators (KPIs). Identifying potential sponsors and partners who can support our campaign. Creating a promotion and marketing plan. Assisting in the development of leaflets, posters, videos, and / or brochures.