Creating Graphic Design Assets
Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (product packaging, banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
Social Media Content Calendar and Posts
Infogenetica Solutions Ltd. is on a mission to transform health and wellness with 100% natural, science-backed supplements and skincare products. As a primarily B2C company, our customers are at the heart of everything we do—especially when it comes to marketing. To continue growing and making a real impact, we need to ensure our marketing and advertising strategies are fresh, engaging, and, most importantly, customer-focused. That’s where YOU come in! 🎯 We’re looking for a dynamic student team to help us step away from the day-to-day and truly step into the shoes of our ideal customers. Your challenge? Develop an innovative, high-impact Social Media Content Calendar and engaging social media assets that will drive customer acquisition, retention, and loyalty. 💡 The Product: Our flagship nutritional supplement, NeuroActiv Oil , is a Health Canada-approved, 100% natural patented formulation packed with the full spectrum of fatty acids needed for optimal brain and heart health and cellular function. The benefits are vast, but we’re focusing on two key target audiences: 🔹 Adults focused on healthy aging: Seniors and individuals looking to prevent or manage cardiovascular conditions, dementia, anxiety, Alzheimer’s, sleep difficulties, focus issues, and low energy. 🔹 Parents of children with learning difficulties or neurodivergencies like Autism, ADHD, and Anxiety (and adults who experience these too!): Families seeking science-backed nutritional support for cognitive and emotional well-being. ✨ What We Need: • Fresh, creative marketing ideas that go beyond the ordinary • Engaging, platform-specific content that resonates with our target audiences • Bold, outside-the-box ideas that help us connect with and grow our community This is more than just a project—it’s a chance to make a real difference in people’s lives while building your portfolio with meaningful, results-driven marketing work. If you’re ready to take on this exciting challenge, bring your creativity, and help shape the future of health and wellness marketing, we want to hear from you! 🚀🎯
Affiliate-Enabled E-Commerce Website Development
Infogenetica Solutions Ltd. seeks to expand its online presence by developing a new e-commerce website using a standard Content Management System (CMS) like WordPress or Joomla. The primary goal is to create a user-friendly platform that supports an affiliate marketing program, allowing affiliates to track their sales and commissions. This project will enable learners to apply their knowledge of web development, CMS customization, and e-commerce integration. The project involves setting up the CMS, designing a visually appealing and functional website, and integrating an affiliate tracking system. The learners will focus on creating a seamless user experience for both customers and affiliates, ensuring the website is responsive and secure.
UI/UX Redesign Project
At Infogenetica Solutions Ltd., we are dedicated to empowering individuals with 100% natural, science-backed health supplements and skincare products designed to enhance mental and cardiovascular health, as well as healthy aging. As a growing B2C company, our website serves as the primary touchpoint for our customers—but we know there’s room for improvement to make it more engaging, intuitive, and user-friendly. We are seeking a talented student team to help us redesign and enhance the UI/UX of our website, ensuring an exceptional user experience that aligns with our brand, improves customer engagement, and optimizes the online shopping journey. 💡 Project Goals: • Conduct a UI/UX audit to identify areas for improvement • Optimize website navigation, usability, and visual appeal • Enhance the mobile experience to ensure seamless browsing and purchasing • Improve product discovery and customer journey flow • Incorporate persuasive design elements that drive conversions and build customer trust • Develop wireframes, prototypes, and design recommendations for implementation 🛍 Our Primary Users: 🔹 Adults focused on healthy aging: Seniors and individuals looking to prevent or manage cardiovascular conditions, dementia, anxiety, Alzheimer’s, sleep difficulties, focus issues, and low energy. 🔹 Parents of children with neurodivergencies like Autism, ADHD, and Anxiety (and adults who experience these too!): Families seeking science-backed nutritional support for cognitive and emotional well-being. ✨ What We Offer: ✅ Full access to our current website and analytics for research purposes ✅ Branding guidelines and marketing assets to maintain consistency ✅ Regular mentorship and feedback meetings to guide the project ✅ Potential opportunity for implementation of selected designs This is more than just a project—it’s a chance to make a real impact by improving accessibility, usability, and the overall digital experience for our customers. If you’re passionate about user-centric design and want to build a portfolio with meaningful, real-world work, we’d love to collaborate with you!
Natural Health Product Regulatory Market Research for USA and Mexico Expansion
Infogenetica Solutions Ltd. is a Canadian B2C privately-owned family company located near Vancouver, BC. We develop high-quality 100% natural fatty acid dietary supplements and skin health products. All our products and manufacturing facilities have been approved by Health Canada (Canadian health regulatory body). Our organization is interested in the possibility of expanding our business internationally. As part of our initial assessment and strategy development, we would like assistance in evaluating the necessary legal process and risks. We would like to work with students to get a picture of what is necessary to expand into the US (with a particular interest in the Pacific Northwest due to the proximity to Vancouver) and/or Mexico markets and any potential legal risks.
Mix Marketing Strategy
As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing efforts. We need to ensure our marketing mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty. We need help stepping back from the day to day and rather stepping into the shoes of our ideal customer. With the help of a student group, we would like to look at our present marketing mix; product, place, price, and promotion to assess which areas we are excelling, but more importantly help determine where we are lacking. This evaluation should include a review of our current mix, a comparison to our top competitors, and finally creative recommendations for new strategies, particularly increasing our digital presence. Don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong marketing! We could certainly use some new marketing assets for upcoming marketing campaigns.
Promotional Plan & Materials
As a primarily B2C company, we have a primary focus on creating 100% natural health supplements and skin products relevant to our consumers. Our consumer is at the forefront of everything we do, especially our marketing and advertising efforts. We need to ensure our marketing and advertising mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty. We need help stepping back from the day to day and rather stepping into the shoes of our ideal customer. With the help of a student group, we would like to develop a new Promotional Plan & Materials to implement it. Our primary product, NeuroActiv Oil, is a Health Canada approved patented formulation of the full spectrum of fatty acids needed for optimal brain function and other crucial functions at the cellular level in all organs, which provide important health benefits. Even though this product is beneficial to everyone in all age groups, we have two primary target markets (so we can supervise 2 different student teams focusing each on one single target market): - Adults interested in healthy aging: Particularly seniors, people who want to prevent or suffer from cardiovascular conditions, dementia, anxiety, Alzheimer's, sleep difficulty, lack of focus, low energy. - Parents of children with Autism Spectrum Disorder, ADHD, Anxiety, lack of focus, and/or low energy as well as adults with these conditions. Don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong marketing and advertising! We could certainly use some new assets for upcoming campaigns.
Branding for New and Existing Products
As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing efforts. We need to ensure our marketing mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty. We need help stepping back from the day to day and rather stepping into the shoes of our ideal customer. With the help of a student group, we would like to look at our present branding and promotion to assess which areas we are excelling, but more importantly help determine where we are lacking. This evaluation should include a review of our current mix and provide creative recommendations for our existing products and some that are coming down the pipeline. Don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong branding! We could certainly use some new marketing assets for upcoming marketing campaigns.
Mix Marketing Strategy
As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing efforts. We need to ensure our marketing mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty. We need help stepping back from the day to day and rather stepping into the shoes of our ideal customer. With the help of a student group, we would like to look at our present marketing mix; product, place, price, and promotion to assess which areas we are excelling, but more importantly help determine where we are lacking. This evaluation should include a review of our current mix, a comparison to our top competitors, and finally creative recommendations for new strategies, particularly increasing our digital presence. Don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong marketing! We could certainly use some new marketing assets for upcoming marketing campaigns.
Accountant and bookkeeping assistant
As an early stage startup company that spent the last 5 years primarily in R&D, we are setting up our business to now focus on manufacturing, sales, and distribution and are in the process of preparing our financials and setting up our books. We have done some business within Canada but we are preparing the expansion of our distribution into Mexico and the USA. As such, we would need to adjust our chart of accounts for international business. Our Summer intern would work with our team through this process. As well, we would welcome some help with the day to day bookkeeping operations.
Advertising Campaign Plan
As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing and advertising efforts. We need to ensure our marketing and advertising mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty. We need help stepping back from the day to day and rather stepping into the shoes of our ideal customer. With the help of a student group, we would like to look at our present marketing and advertising mix; product, place, price, and promotion to assess which areas we are excelling, but more importantly help determine where we are lacking. This evaluation should include a review of our current mix, a comparison to our top competitors, and finally creative recommendations for new strategies. Don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong marketing and advertising! We could certainly use some new assets for upcoming campaigns. Student-consultant groups will create a fully integrated advertising and public relations campaign for our product. The campaign includes planning, strategy and tactic development, research, and evaluation.
Advertising Campaign Plan
As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing and advertising efforts. We need to ensure our marketing and advertising mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty. We need help stepping back from the day to day and rather stepping into the shoes of our ideal customer. With the help of a student group, we would like to look at our present marketing and advertising mix; product, place, price, and promotion to assess which areas we are excelling, but more importantly help determine where we are lacking. This evaluation should include a review of our current mix, a comparison to our top competitors, and finally creative recommendations for new strategies. Don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong marketing and advertising! We could certainly use some new assets for upcoming campaigns. Student-consultant groups will create a fully integrated advertising and public relations campaign for our product. The campaign includes planning, strategy and tactic development, research, and evaluation.
Digital Marketing Plan - USA
Infogenetica currently has a presence in Canada and Mexico and we are planning to expand our business into the USA. We are looking for a group of student-researchers that will help us analyze the competitive landscape of our brand to develop strategic recommendations for success in the US market. The focus is on creating a digital marketing plan and to assess all social media practices being used and provide recommendations based on their findings. Based on their findings after studying and analyzing our organization and our competitors' brands, the team will provide data-driven recommendations on opportunities and challenges to our brand, social media practices, etc. The students will conduct a full digital marketing plan, which will help us answer and identify the following: What defines our organization's brand strategy, specifically within the digital world. The core proposition of our social media plan and brand. The current outlook of our brand and digital marketing practices. Strategic and tactical recommendations necessary to grow our brand (SEO, PPC, analytics, social media, webinars, advertising, etc.).
International Expansion Research
As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing efforts. We need to ensure our marketing mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty. We are ready to take our business to the next level. Presently we exist in two markets, Canada and Mexico, but it’s time to look at the USA. Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations as well as legal/regulatory requirements. Also, don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong strategy! We could certainly use some ideas for location specific new marketing assets for future marketing campaigns.
International Expansion Research
As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing efforts. We need to ensure our marketing mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty. We are ready to take our business to the next level. Presently we exist in two markets, Canada and Mexico, but it’s time to look at the USA. Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations as well as legal/regulatory requirements. Also, don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong strategy! We could certainly use some ideas for location specific new marketing assets for future marketing campaigns.
International Expansion Research
As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing efforts. We need to ensure our marketing mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty. We are ready to take our business to the next level. Presently we exist in two markets, Canada and Mexico, but it’s time to look at the USA. Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list. To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered? We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations as well as legal/regulatory requirements. Also, don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong strategy! We could certainly use some ideas for location specific new marketing assets for future marketing campaigns.
Online Presence Refresh - Prototype
Before we begin paid promotional campaigns, we want to refine our website to reflect our standards and client expectations. This will also include updating key visual brand components. To accomplish this, we believe you should focus on: Conducting client surveys and interview Design and build a prototype for a CMS-based website with online sales engine We want to have a fresh brand look that reflects our commitment to a flawless guest experience and attracts our target customer. Final project deliverables include: A responsive website design that can later on be built using a popular CMS such as Joomla or Wordpress Reports based on your research and an explanation of the new designs 5 prototypes of responsive website design
Online Presence Refresh
Before we begin paid promotional campaigns, we want to refine our website to reflect our standards and client expectations. This will also include updating key visual brand components. To accomplish this, we believe you should focus on: Conducting client surveys and interview. design and build a new fully-functioning CMS-based website with online sales engine. We want to have a fresh brand look that reflects our commitment to a flawless guest experience and attracts our target customer. Final project deliverables include: A responsive website built using a popular CMS such as Joomla or Wordpress. Reports based on your research and an explanation of the new designs and deployment. The final goals Working CMS A team charter. A product vision board. A product backlog. Sprint backlogs. User stories and acceptance criteria. Test plans and test results (expected and actual). Training documents as PowerPoint presentations. A plugin and module lists. Status reports. Meeting minutes. A deployment document.
Logo and/or Promo material Refresh
Before we begin paid promotional campaigns, we want to refine our product logos and promotional material to reflect our standards and guest expectations. This will also include updating key visual brand components. To accomplish this, we believe you should focus on: Conducting organizational and industry research. Conducting client surveys and interview. Develop new logo variations. Produce example brand materials including business cards, email signatures, and guest folio templates. We want to have a fresh brand look that reflects our commitment to a flawless guest experience and attracts our target customer. Final project deliverables include: A logo design proposal with logo use guidelines. Example branded collateral designs for key visual brand components (letterhead, business cards, etc.). A report on our competitive landscape and an explanation of the new designs. The final goals are: a report of research conducted, mock-ups for potential new designs, based on research, and proposed changes to the promotional material.
Product Stability and Shelf-Life of Fatty Acid Supplement
The objective of this project is for students to properly assess the stability and shelf life of NeuroActiv Oil™, our patented wide-spectrum fatty acid oil formulation. NeuroActiv Oil™ is in its final product state ready for distribution and sale. The stability of the product is assessed by determining the Totox Values (< 26 mEq/Kg, see appendix 1 below) as well as the bacterial and mold contamination (see Appendix 1) over a period up to one year. Products will be provided at the appropriate age of the product life for unopened bottles stored at room temperature and humidity conditions. Another series of tests we would like to determine is the Shelf-life of the product once it has been opened and stored at room temperature and humidity conditions. Timeline: 0 months 3 months 6 months 9 months 12 months ___________________________________________________________________________________________________ Appendix 1. Excerpts from Health Canada: Quality of Natural Health Products Guide Link to Health Canada: Quality of Natural Health Products Guide 3.3.11 Oxidative stability in oils Adulterations can occur as a result of poor quality control practices or it can be purposeful in order to use cheaper alternatives or improve product efficacy. Oxidative stability testing is applicable to all oils that have a high degree of unsaturation to ensure stability. Where oxidative stability tests are required by pharmacopoeial monographs, the tolerance limits as per the appropriate monograph may be used. Testing should be done according to AOAC and/or Pharmacopoeial analytical methods for peroxide, anisidine, and total oxidation (TOTOX) values of marine oils or omega-3 fatty acids derived from marine oils to ensure their oxidative stability. Table 4: Acceptable limits for oxidative stability parameters in marine oils Oxidative stability parameter Acceptable limit Peroxide value (PV): NMT 5 mEq/Kg Anisidine value (AV): NMT 20 mEq/Kg TOTOX value: NMT 26 mEq/Kg calculated as 2 x PV + AV The above limits are appropriate for the raw materials, but may not be appropriate for the finished product if non-medicinal ingredients interfere with the testing. In these cases the license holder should develop product specific limits that ensure stability of the oil in the finished product. Microbial impurity testing (finished product stage) Pharmacopoeial or other internationally recognized test methods. Total aerobic plate count: 10000 CFU/g or mL Total yeast and mould count (fungi): 100 CFU/g or mL Enterobacteriaceae and bile tolerant Gram-negative bacteria: 100 CFU/g or mL Salmonella spp. : Absent (10g or 10mL) Escherichia coli: Absent (1g or 1mL) Staphylococcus aureus: Absent (1g or 1mL) Pseudomonas aeruginosa: Absent (1g or 1mL) _____________________________________________________________________________________________________ The final goal of this research is to develop a report of the research conducted indicating laboratory results of the Totox Values ( see Appendix 1 above) as well as the bacterial and mold contamination (see Appendix 1) for opened and unopened bottles of NeuroActiv Oil™ at each of the following intervals: 0 months 3 months 6 months 9 months 12 months Students are welcome to provide, as a separate document, recommendations related to stability and shelf life based on laboratory results.
Branding for New and Existing Products
As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing efforts. We need to ensure our marketing mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty. We need help stepping back from the day to day and rather stepping into the shoes of our ideal customer. With the help of a student group, we would like to look at our present branding and promotion to assess which areas we are excelling, but more importantly help determine where we are lacking. This evaluation should include a review of our current mix and provide creative recommendations for our existing products and some that are coming down the pipeline. Don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong branding! We could certainly use some new marketing assets for upcoming marketing campaigns.
Mix Marketing Strategy
As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing efforts. We need to ensure our marketing mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty. We need help stepping back from the day to day and rather stepping into the shoes of our ideal customer. With the help of a student group, we would like to look at our present marketing mix; product, place, price, and promotion to assess which areas we are excelling, but more importantly help determine where we are lacking. This evaluation should include a review of our current mix, a comparison to our top competitors, and finally creative recommendations for new strategies, particularly increasing our digital presence. Don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong marketing! We could certainly use some new marketing assets for upcoming marketing campaigns.
New Product Marketing Strategy
Through this project students are expected to: Survey potential customers and conduct user testing identify competitors and develop a competitive matrix Identify potential customer profiles, markets, and sales channels Research, propose, and validate brand name candidates Develop marketing materials and collateral for investor presentations and marketing campaign The final goals are: A report of research conducted Proposed brand name candidates based on research Marketing materials and collateral for investor presentations and marketing campaign