School Outreach Marketing Plan for MentaMorph

MentaMorph, a company specializing in financial education games, aims to expand its reach into the educational sector by developing a targeted marketing plan for schools. The project involves understanding the unique needs and challenges of schools in adopting educational games, identifying key decision-makers, and crafting a compelling value proposition. There are newly 26 states that require a credit in financial education for high school graduation. The goal is to create a strategic marketing plan that effectively communicates the unique benefits of MentaMorph's game-based learning to educators and school administrators. The project will require research into current educational trends, competitor analysis, and the development of marketing strategies that align with school curricula and educational goals. By focusing on schools, MentaMorph seeks to enhance financial literacy among students and establish long-term partnerships with educational institutions.

Social Media Strategy for Financial Education Game B2C Market

MentaMorph, a company specializing in financial education games, seeks to enhance its social media presence to effectively reach B2C audiences. The goal is to develop a comprehensive social media strategy that aligns with the company's mission and engages potential users. The project involves analyzing current social media trends, identifying target audience preferences, and crafting tailored content that resonates with users. Learners will apply their knowledge of digital marketing and social media analytics to create a strategy that increases brand awareness and user engagement. The project will focus on platforms like Instagram, Facebook, and Twitter, ensuring the strategy is cohesive and impactful across all channels. By the end of the project, the team will have a clear plan to boost MentaMorph's online presence and attract more users to their financial education games. - Analyze current social media trends and target audience preferences. - Develop a content calendar with engaging posts tailored to B2C audiences. - Create a strategy to increase brand awareness and user engagement. - Ensure the strategy is cohesive across Instagram, Facebook, and Twitter.

Real Estate Scenario for Financial Education Game

MentaMorph Money is a mobile financial game to practice financial decisions where it isn’t boring, scary or costly to make mistakes. Players make multiple concurrent decisions in rounds like in real life. Through the games, debrief discussions and other activities, participants quickly and effectively gain distinctions on strategies for financial success. The game uses a cross-platform application on the PC, iOS, Mac and Android, and is developed in Unity. It is played in rounds with decisions about income, expenses, assets, debts, and emergencies. There are multiple scenarios and increasing levels of complexity. A new function is required for purchasing a house. The functions are standalone components that are accessed when selected in the game. The new designs must start with the "Candy Crush for financial education" simplicity while adding the complexity needed to thoroughly cover the functions. .

Develop Price and Cost Models for Financial Game and Workshops Product

MentaMorph Money is a mobile financial game to practice financial decisions where it isn’t boring, scary or costly to make mistakes. Players make multiple concurrent decisions in rounds like in real life. Through the games, debrief discussions and other activities, participants quickly and effectively gain distinctions on strategies for financial success. The game uses a web interface that can be used on the PC, iOS, Mac and Android, and is developed in Unity. It is played in rounds with decisions about income, expenses, assets, debts, and emergencies. There are multiple scenarios and increasing levels of complexity. There are numerous markets to target with varying cost structures, and numerous pricing options. This project is to analyze those options for a pricing structure that is easy to explain and based on the related costs.

Financial Game and Workshops - Develop Game Scenario for Auto Purchase

MentaMorph Money is a mobile financial game to practice financial decisions where it isn’t boring, scary or costly to make mistakes. Players make multiple concurrent decisions in rounds like in real life. Through the games, debrief discussions and other activities, participants quickly and effectively gain distinctions on strategies for financial success. The game uses a cross-platform application on the PC, iOS, Mac and Android, and is developed in Unity. It is played in rounds with decisions about income, expenses, assets, debts, and emergencies. There are multiple scenarios and increasing levels of complexity. A new function is required for purchasing a car. It must start with the "Candy Crush for financial education" simplicity while adding the complexity needed to thoroughly cover the functions which includes initial costs and operating costs, then financing costs. Ideally it will include comparisons to public transit, electric vehicles and ride services.

Financial Game and Workshops - Develop Scenario for Auto and Home Purchases

MentaMorph Money is a mobile financial game to practice financial decisions where it isn’t boring, scary or costly to make mistakes. Players make multiple concurrent decisions in rounds like in real life. Through the games, debrief discussions and other activities, participants quickly and effectively gain distinctions on strategies for financial success. The game uses a cross-platform application on the PC, iOS, Mac and Android, and is developed in Unity. It is played in rounds with decisions about income, expenses, assets, debts, and emergencies. There are multiple scenarios and increasing levels of complexity. New functions are required for 1) purchasing a car and 2) buying a house. It must start with the "Candy Crush for financial education" simplicity while adding the complexity needed to thoroughly cover the functions

Financial Game and Workshops - Develop Game Scenario for Auto Purchase

MentaMorph Money is a mobile financial game to practice financial decisions where it isn’t boring, scary or costly to make mistakes. Players make multiple concurrent decisions in rounds like in real life. Through the games, debrief discussions and other activities, participants quickly and effectively gain distinctions on strategies for financial success. The game uses a cross-platform application on the PC, iOS, Mac and Android, and is developed in Unity. It is played in rounds with decisions about income, expenses, assets, debts, and emergencies. There are multiple scenarios and increasing levels of complexity. A new function is required for purchasing a car. It must start with the "Candy Crush for financial education" simplicity while adding the complexity needed to thoroughly cover the functions which includes initial costs and operating costs, then financing costs. Ideally it will include comparisons to public transit, electric vehicles and ride services.

Financial Game and Workshops - Develop Game Data Dashboard and Reports

MentaMorph Money is a multi-scenario mobile financial game to practice financial decisions where it isn’t boring, scary or costly to make mistakes. Players make multiple concurrent decisions in rounds like in real life. Through the games, debrief discussions and other activities, participants quickly and effectively gain distinctions on strategies for financial success. The game uses a cross-platform application on the PC, iOS, Mac and Android, and is developed in Unity and may use Firebase. It is played in rounds with decisions about income, expenses, assets, debts, and emergencies. A database is needed to collect data during the game and create an instructor dashboard as well as analyze the behavior data: metrics such net worth scores per round, improvement in net worth, time to complete, increased use of savings, investments, passive income, reduced passive expense, loans to pay expenses as well as the actions taken each round and info about the scenario played and per student.

Financial Game and Workshops - Develop Game Data Dashboard and Reports

MentaMorph Money is a multi-scenario mobile financial game to practice financial decisions where it isn’t boring, scary or costly to make mistakes. Players make multiple concurrent decisions in rounds like in real life. Through the games, debrief discussions and other activities, participants quickly and effectively gain distinctions on strategies for financial success. The game uses a cross-platform application on the PC, iOS, Mac and Android, and is developed in Unity. It is played in rounds with decisions about income, expenses, assets, debts, and emergencies. A database is needed to collect actions during the game and create an instructor dashboard as well as analyze the behavior data; metrics such as # of games completed, net worth scores per round, improvement in net worth, time to complete, increased use of savings, investments, passive income, reduced passive expense, loans to pay expenses and more for analyzing financial behaviors.

Financial Game and Workshops - Develop Investment Content

MentaMorph Money is a financial game with workshops that helps users better understand how to practice making financial and life decisions. “Make your financial mistakes here, so they don’t cost you in the real world.” The game is projected to be ready in the Fall and will be used in eight workshop modules. The plan in Phase 2 is to convert the workshop content into Help content within the game in order to make the game a standalone game. That's what this project is about. The MentaMorph game provides players with income, expenses, assets, debt, and real life situations like emergencies. The rules are simple: each round or week has real life needs and expectations to fulfill and the goal is to use the income and assets earned to survive and thrive. Mimicking real life financial situations, this game is not only fun but educational. Scenarios will be created for virtually any audience. The tree farm scenario in the video is one example. The education version uses symbols of circles, squares etc as shown in the sample education module's slides. The Help is expected to use the symbols-based structure. Each scenario also includes investment choices. For instance, the very first game includes a low volatility stock, high volality stock and mutual fund. This project is about coming up with multiple investment profiles to be incorporated into the game.

Financial Game and Workshops - New Product Campaign

MentaMorph Money is a financial game and workshops that will be ready in the Fall. We need a campaign to make it known to the corporate market, and secondarily to schools and financial institutions who are interested in using it for financial education. MentaMorph helps users better understand how to practice making life and financial decisions. “Make your financial mistakes here, so they don’t cost you in the real world.” The MentaMorph game provides players with income, expenses, assets, debt, and real life situations like emergencies. The rules are simple: each round or week has real life needs and expectations to fulfill and the goal is to use the income and assets earned to survive and thrive. Mimicking real life financial situations, this game is not only fun but educational. Scenarios can be created for virtually any audience. The tree farm scenario in the video is one example. The education version uses symbols of circles, squares etc as shown in the PPT education slides. Given financial literacy can be learned by many age groups and cultures, the target users for this project is quite wide. Experience has shown the game has been effective for middle school and high school level students as well as adults 18 years and older. That's its strength, but also its challenge.

Financial Game and Workshops - Develop Educational Help Content

MentaMorph Money is a financial game with workshops that helps users better understand how to practice making financial and life decisions. “Make your financial mistakes here, so they don’t cost you in the real world.” The game is projected to be ready in the Fall and will be used in eight workshop modules. The plan in Phase 2 is to convert the workshop content into Help content within the game in order to make the game a standalone game. That's what this project is about. The player will branch to the Help content when they are ready for it or when the teacher requires it. The objective for this project is to take the education modules (samples are provided) and make it as interactive, experience-based and fun as possible. The use of different media forms is encouraged. The MentaMorph game provides players with income, expenses, assets, debt, and real life situations like emergencies. The rules are simple: each round or week has real life needs and expectations to fulfill and the goal is to use the income and assets earned to survive and thrive. Mimicking real life financial situations, this game is not only fun but educational. Scenarios will be created for virtually any audience. The tree farm scenario in the video is one example. The education version uses symbols of circles, squares etc as shown in the sample education module's slides. The Help is expected to use the symbols-based structure.