Level UP - Digital Content Creation

Closed
Business Operations
3
Project
Academic experience
80 hours per learner
Learner
Alberta, Canada
Intermediate level

Project scope

Categories
Communications Marketing strategy
Skills
dementia digital content social media optimization computing platforms caregiving research writing search engine optimization
Details

Positions available: 1

The Dementia Association for Awareness and Support (DAAS) uses a technology to support at-home caregivers of people living with dementia in the community. One technology tool is a software platform called "Tusk", that helps users navigate the caregiving pathway. Another piece of technology we use is our content library, including our podcast ("Life With Dementia") and original blog articles.

To support out podcast audience, and grow our library of resources, we are looking for support in writing original content related to the caregiver's journey, life with dementia, and navigating the complexities (and frustrations) of the non-professional caregiving journey.

This project, in approximately 80hrs over 4-8 weeks, will include a mix of writing original blog articles, developing content and assisting with interview research for podcast episodes, assisting with SEO and social media optimization and integration, and working with our team to identify suitable media for our strategic goals.

Deliverables
No deliverables exist for this project.
Mentorship

We believe that successful completion of the project scope requires information collaboration, business mentoring, and ongoing supervision of project progress. Examples of how we plan to work together during the project include:

  • Project kickoff and information exchange, to set baseline knowledge of past project work, company marketing experiences, lessons from customer discovery, and drivers of customer traction
  • Bi-weekly team meetings (or more frequent, when required), to maintain open communication, share lessons learned, and update stakeholders on project progress.
  • As-needed project meetings to respond to questions as they arise and facilitate "course corrections" while planning topics and writing content.

About the company

Company
Edmonton, Alberta, Canada
0 - 1 employees
Hospital, health, wellness & medical, Technology, Consumer goods & services, Non-profit, philanthropic & civil society

We use technology to support caregivers of people living with dementia. Our goal is to reduce caregiver burnout by improving wellness outcomes. Our technology helps caregivers navigate the caregiving journey and grow their independence.