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Level UP: Digital Content Creation for Children's Mental Health

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Main contact
Cornerstone Counselling
Cornerstone Counselling
Edmonton, Alberta, Canada
Amanda Morris
Marketing and Community Engagement Manager
(1)
3
Portals
(1)
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Project
Academic experience
80 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Media
Skills
infographics information design digital content creation brochures mental health community mental health services
Details

Positions available: 2

Our organization wants to further our efforts to increase awareness about children's mental health. In Canada, only 1 out of 5 children who need mental health services receives them. We would like to work with students to develop a campaign that successfully raises awareness, breaks the stigma, and changes parents' behaviour when it comes to seeking counselling and mental health support for their children (aged 4-12). In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic.

  • Identify ways to target parents and potentially children.
  • Identify ideal outcomes and KPIs.
  • Include the latest and most accurate data and information.
  • Design leaflets, posters, videos, brochures, or infographics.
Deliverables
No deliverables exist for this project.
Mentorship

Amanda Morris, Communications and Development Specialist, will be the primary contact. Sheila Stauffer, Executive Director, will be the secondary contact.

About the company

Company
https://www.cornerstonecounselling.com/
Edmonton, Alberta, Canada
11 - 50 employees
Non-profit, philanthropic & civil society

We are a not-for-profit agency that provides professional counselling services to individuals, families, couples, teens, and children. At Cornerstone, we understand that sometimes life can be a struggle, and we believe that all those who need help, irrespective of faith, race, gender, lifestyle, or financial ability should have access to counselling and mental health care. Our team of Certified Counsellors, Marriage and Family Therapists, and Registered Psychologists is committed to offering excellent services in a compassionate and accepting atmosphere. To ensure counselling services are affordable, we offer fee subsidies based upon financial need.