Men's Mental Health Promotion Campaign Plan
Project scope
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infographics promotional campaigns information design brochures mental healthOur organization wants to further our efforts to increase awareness about middle-aged men's mental health. In Canada, men aged 45-65 have the highest rate of suicide. We would like to work with students to develop a campaign that successfully raises awareness, breaks the stigma, and changes men's behaviour when it comes to seeking counselling and mental health support. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this health topic.
- Identify ways to target middle-aged men.
- Identify ideal outcomes and KPIs.
- Include the latest and most accurate data and information.
- Design leaflets, posters, videos, brochures, or infographics.
About the company
We are a not-for-profit agency that provides professional counselling services to individuals, families, couples, teens, and children. At Cornerstone, we understand that sometimes life can be a struggle, and we believe that all those who need help, irrespective of faith, race, gender, lifestyle, or financial ability should have access to counselling and mental health care. Our team of Certified Counsellors, Marriage and Family Therapists, and Registered Psychologists is committed to offering excellent services in a compassionate and accepting atmosphere. To ensure counselling services are affordable, we offer fee subsidies based upon financial need.
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Edmonton, Alberta, Canada