Positions available: 1

The Dementia Association for Awareness and Support (DAAS) uses a technology to support at-home caregivers of people living with dementia in the community. Examples of this technology include our software platform called "Tusk" that helps users navigate the caregiving pathway, our podcast "Life With Dementia", and original blog articles.

To support our mission of supporting caregivers of people living with dementia, and our vision to reduce caregiver burnout, we plan to enhance our public brand and grow our audience engagement!

The existing DAAS logo and brand identity has served our organization well during early growth phase. Now, as we reach a larger audience and develop more sophisticated technology tools, our brand identity must evolve too. We are seeking to refresh our DAAS brand to improve usability and enhance the design aesthetic in online, digital, and printed media. (Note that our branding for "Tusk: The Care Navigation Tool" is not part of this project.)

This project, in approximately 80hrs over 4-8 weeks, will include:

• Initial research to identify unique brand position and create a consistent, approachable, and mature brand identity
• Refreshed "DAAS" logo or wordmark concepts for review with stakeholders, and incorporating feedback into a final version
• A "DAAS" branding guide

We will include an orientation on our target markets, customer demographics, business model, competitors, and more, to assist with creating a relevant redesign.

We believe that successful completion of the project scope requires information collaboration, business mentoring, and ongoing supervision of project progress. Examples of how we plan to work together during the project include:

• Project kickoff and information exchange, to set baseline knowledge of past marketing and branding work, company marketing experiences, lessons from customer discovery, and drivers of customer traction
• Bi-weekly team meetings (or more frequent, when required), to maintain open communication, share lessons learned, and update stakeholders on project progress.
• As-needed project meetings to respond to questions as they arise and facilitate "course corrections" during the design phase.