The main goal for the project is to create and implement a comprehensive social media marketing strategy plan for The Clean Divorce. This will involve several different steps for the students, including:

- Conducting a thorough analysis of the company's target audience, goals, and current social media presence.

- Developing a detailed social media marketing strategy plan that includes content creation, posting schedule, engagement tactics, and performance measurement.

- Implementing the strategy plan across various social media platforms such as Facebook, Instagram, and LinkedIn.

- Monitoring the performance of the implemented strategy and making adjustments as necessary to optimize results.

By the end of the project, students should complete the following tasks:

- A comprehensive social media marketing strategy plan document tailored to The Clean Divorce's specific needs and goals.

- Creation and scheduling of social media content based on the developed strategy plan.

- Regular monitoring and reporting on the performance of the implemented strategy, including engagement metrics, reach, and conversion rates.

- Recommendations for adjustments and improvements to the strategy based on performance analysis.

Final deliverables:

- A finalized social media marketing strategy plan document.

- A detailed report on the performance of the implemented strategy with recommendations for future optimization.

- Visual representations of performance metrics such as graphs and charts.

Will set up weekly meetings and give students access to any assets required for a successful project to ensure it is a valuable, and rewarding learning experience.