- Location
- Ottawa, Ontario, Canada
- Bio
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Suzanne Winlove-Smith has spent years working in many family court systems with the highest conflict cases you can imagine - with great success. Her unique perspective and strategic vision empowers clients to find solutions which lead to powerful shifts that enable positive change. Prior to completing her graduate degree in Conflict Resolution she spent 14 years with Proctor & Gamble.
Suzanne was inspired to create The Clean Divorce realizing how few resources there are for families. She recognized that technology & innovation could pave the way to support families navigate the biggest challenge of their lives. The Clean Divorce supports families transition successfully through relationship breakdown which has far reaching impacts on our children and our communities at large.
Suzanne is involved in ongoing research, exploring the dynamics of thought leadership & how leaders emerge and evolve. She has organized a variety of workshops & regularly gives presentations to the public. - Companies
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Ottawa, Ontario, Canada
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- Categories
- Videography Digital marketing Product or service launch Marketing strategy Social media marketing
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Recent projects
User Testing for The Clean Divorce Tools
The Clean Divorce is seeking to enhance its Freedom Roadmap and Divorce Journal, tools designed to support families navigating separation and divorce. The goal of this project is to conduct comprehensive user testing to gather insights on user experience, usability, and effectiveness. By engaging with real users, the project aims to identify areas for improvement and ensure the tools meet the needs of families during this challenging time. The project will involve designing and conducting user testing sessions, collecting and analyzing feedback, and providing actionable recommendations for enhancements. This project provides an opportunity for learners to apply their knowledge of user experience design and research methodologies in a real-world setting. - Understand the current functionality and purpose of the Freedom Roadmap and Divorce Journal. - Design user testing protocols to evaluate the tools. - Conduct user testing sessions with a diverse group of participants. - Analyze feedback to identify strengths and areas for improvement. - Develop a report with recommendations for tool enhancements.
Digital Marketing Strategy for Divorce Wellness Awareness
The Clean Divorce, a company focused on promoting wellness during the divorce process, aims to enhance its digital presence and increase its follower base. The project involves developing a comprehensive digital marketing strategy to raise awareness about the company's services and support offerings. The goal is to leverage digital platforms to reach a broader audience, particularly individuals seeking guidance and support during divorce. Learners will analyze current digital marketing trends, identify target demographics, and create engaging content tailored to the company's mission. The project will provide an opportunity for learners to apply their knowledge of digital marketing tools and strategies, including social media, SEO, and content marketing, to a real-world scenario. The tasks will be closely related, focusing on creating a cohesive and effective digital marketing plan. - Analyze current digital marketing trends relevant to wellness and divorce. - Identify and define target demographics for The Clean Divorce. - Develop a content calendar and strategy for social media platforms. - Propose SEO strategies to improve website visibility. - Create sample content pieces that align with the company's mission.
Business Development - website design
We would like to collaborate with students to take the existing website and create a professional membership website with a client portal This will involve several different steps for the students, including: The Creation of a membership website with a client portal Documenting the design process and any additional insights that emerge. Testing the site with customers and surveying for feedback. Refining design ideas with input from experts and customers. include the desired website features including automations, CRM & intake process The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market with a virtual tool to help families; develop a go-to-market strategy; identify software to meet business needs. Operations - Recommend process improvements or redesign processes; develop improvements to simplify and find solutions for families; introduce quality assurance into our internal processes.
Strategic Market Entry Plan for Divorce Wellness
The Clean Divorce, a company specializing in divorce wellness, seeks to expand its services into foreign markets. The project aims to develop a comprehensive market entry and sales strategy tailored to a specific international market. The challenge is to identify potential opportunities and barriers in the chosen market, understand cultural nuances, and devise a strategic plan that aligns with The Clean Divorce's mission and values. Learners will apply their knowledge of international business, marketing, and cultural studies to analyze market trends, consumer behavior, and competitive landscapes. The goal is to create a viable strategy that positions The Clean Divorce as a leader in divorce wellness in the selected foreign market. Key tasks include: - Conducting a market analysis to identify potential target markets. - Evaluating cultural, legal, and economic factors that may impact market entry. - Developing a marketing and sales strategy tailored to the selected market. - Providing recommendations for partnerships or collaborations with local entities.