Positions available: 1

The Dementia Association for Awareness and Support (DAAS) uses a proprietary software tool to help caregivers of people living with dementia navigate the complex and frustrating caregiving journey. The product is "Tusk: the Care Navigation Tool", and represents a SaaS model for B2B and B2C customers. Currently, the webpage that presents the features, benefits, and value proposition for Tusk is unrefined, and requires substantial revision to improve usability and drive customer leads and conversions.

This project, in approximately 80hrs over 4-8 weeks, includes a new online marketing strategy, webpage layout, and wordpress updates, for our "Meet Tusk" software overview page. The scope includes identifying the strategic information to include in an industry-standard SaaS webpage, aligning content with the drivers of customer value, preparing a new content outline (eg: wireframe, copy, etc) that may include expanding the existing single page format into multiple site pages, and implementing internally reviewed and approved changes into the live product website (using existing Wordpress framework).

The result will be a revised online marketing experience for "Tusk" that presents the features, experience, pricing, and value proposition to potential B2B and B2C users in a modern and familiar online structure.

We believe that successful completion of the project scope requires information collaboration, business mentoring, and ongoing supervision of project progress. Examples of how we plan to work together during the project include:

• Project kickoff and information exchange, to set baseline knowledge of past project work, company marketing experiences, lessons from customer discovery, and drivers of customer traction
• Bi-weekly team meetings (or more frequent, when required), to maintain open communication, share lessons learned, and update stakeholders on project progress.
• As-needed project meetings to respond to questions as they arise and facilitate "course corrections" during the strategy and implementation phases.
• Collaboration on business principles for launching SaaS MVP, sales pipelines for B2B and B2C, customer profiles, online marketing, and website design for scalability and growth.