Who we are:

The Greater Vancouver Food Truck Festival is a community-focused event company that brings together BC's best food trucks, artisan market vendors and live entertainers for a series of weekend festivals! We are a small but mighty team of four looking to level up our business and grow our team in 2022.

Our Current Challenge:

We are in the planning stages of our 2022 events and we are looking for students to help us curate our marketing plan. Marketing the events is critical to their success. Simply put, we need people to know who we are targeting and how to let them know what's happening in their communities. We also believe in giving the community the greatest experience for the best value - collecting and interpreting their feedback is essential.

Our Desired Outcome:

At the end of the project, we are looking for a solid marketing plan that we can use to launch the events as well as a guide to assist us in the lead-up, during and post-event process. We want to deliver consistent brand messaging while considering the different demographics within each of the communities we serve.

Our goal at the end of this experience is:

• Branding and Marketing Communications - help us improve our brand's presence and capture greater market share.
• Market Research - help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing align with our target sector/customer.
• Public Relations - help us effectively communicate our brand's story and mission to a broad audience.
• Prospecting Strategy - help us implement better prospecting that increases conversion rates and boosts our sales team's performance.
• SEO Strategy & Recommendations - help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Other duties the student may complete could include:

• Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, eg. Mailchimp, Google Sheets, Excel, Canva)
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.
  

Will provide mentorship on an as needed basis