Positions available: 1

The Dementia Association for Awareness and Support (DAAS) uses a proprietary software tool to help caregivers of people living with dementia navigate the complex and frustrating caregiving journey. The product is "Tusk: the Care Navigation Tool", and represents a SaaS model for B2B and B2C customers.

One of our marketing initiatives is to promote Tusk to potential individual users (ie: non-professional caregivers, caring for loved ones at home). We plan to reach new caregivers through printed media (eg: handouts, brochures,) in clinics or doctor offices, as well as through strategic brand partnerships (eg: promo offers in "subscription boxes" or service partners).

This project, in approximately 80hrs over 4-8 weeks, includes the planning, visual design, and copy writing for 2-3 printed media options to meet our marketing initiative above. Using the existing Tusk brand guidelines, create compelling and modern designs that are print-ready and effective in increasing new user lead generation. Marketing materials will also include preparation of digital marketing documents suitable for electronic presentations or introductions.

We believe that successful completion of the project scope requires information collaboration, business mentoring, and ongoing supervision of project progress. Examples of how we plan to work together during the project include:

• Project kickoff and information exchange, to set baseline knowledge of past project work, company marketing experiences, lessons from customer discovery, and drivers of customer traction
• Bi-weekly team meetings (or more frequent, when required), to maintain open communication, share lessons learned, and update stakeholders on project progress.
• As-needed project meetings to respond to questions as they arise and facilitate "course corrections" during the strategy and implementation phases.
• Collaboration on business principles for the stage of our SaaS MVP, our planned sales pipelines for B2C users, known customer profiles, design for print marketing, and advertising for growth.