Positions Available: 1

Our largest annual event is the Enlightened Economy Summit (EES). It is a collaboration between MacEwan University and Net Impact Edmonton. It examines inspiration and action through the lenses of business, community, government and individuals who are shaping, disrupting, and re-imagining the world.

Our team is looking for a marketing and communications enthusiast who can help increase awareness about SII and its activities, with a main focus on the Enlightened Economy Summit. In addition to a proven ability to create content on social media this individual should be self directed while enjoying working with a small team, and have an interest in sustainability and other issues facing society.

The primary project requirements include:

1. Content Creation and Execution:

• Develop and plan a social media content calendar based on set marketing strategy
• Create social media content/posts
• Timely deployment of social media content to all platforms to drive maximum traffic to our website, and attendance at our event

2. Create Content for other Communications Channels:

• Draft direct email templates to share with key stakeholders
• Draft newsletter content
• Draft promotional package to share with key stakeholders
• Update website as needed
• Create visuals to be used during virtual events (ex. presentation templates, waiting room background)

Skills needed:

• Comfortable interviewing people for content collection
• Creative and able to run with ideas quickly, turning them into social media content or blog posts
• Experience creating high quality content, including videos, for a variety of social media platforms
• Experience working with tools and platforms such as: Gmail, Facebook, LinkedIn, Instagram, Twitter, TikTok, MailChimp, Canva and Squarespace

What will we provide:

• Leadership from professionals that are sustainability leaders
• Guidance and support from MacEwan’s Campus Services marketing team
• The opportunity to learn about building your professional network

This is a great project for students to prove their marketing and communications expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

The student will report to the Academic Lead of the Social Innovation Institute and receive mentorship from MacEwan University's Campus Services Marketing Services team.