Social Innovation Institute - Students for Social Change

The MacEwan University Social Innovation Institute engages in many types of social change related work. We work on projects ourselves and create opportunities for others to learn about and start creating social change. Please view our website here to learn more: https://www.macewan.ca/wcm/SocialInnovationInstitute/index.htm. We often have trouble communicating our work and opportunities to get involved with MacEwan students. I am looking for support to learn better how to get students involved. I am interested in learning what messaging might resonate with them, what channels would be best to reach them, and if there are any specific target markets we should look to. I believe there are many students who want to make a difference in their community and the world through their lives and careers, and the Social Innovation Institute can support them to do that - we just need to know how to reach them first!

Level Up: Enlightened Economy Summit Marketing and Communications Intern

Positions Available: 1 Our largest annual event is the Enlightened Economy Summit (EES). It is a collaboration between MacEwan University and Net Impact Edmonton. It examines inspiration and action through the lenses of business, community, government and individuals who are shaping, disrupting, and re-imagining the world. Our team is looking for a marketing and communications enthusiast who can help increase awareness about SII and its activities, with a main focus on the Enlightened Economy Summit. In addition to a proven ability to create content on social media this individual should be self directed while enjoying working with a small team, and have an interest in sustainability and other issues facing society. The primary project requirements include: 1. Content Creation and Execution: Develop and plan a social media content calendar based on set marketing strategy Create social media content/posts Timely deployment of social media content to all platforms to drive maximum traffic to our website, and attendance at our event 2. Create Content for other Communications Channels: Draft direct email templates to share with key stakeholders Draft newsletter content Draft promotional package to share with key stakeholders Update website as needed Create visuals to be used during virtual events (ex. presentation templates, waiting room background) Skills needed: Comfortable interviewing people for content collection Creative and able to run with ideas quickly, turning them into social media content or blog posts Experience creating high quality content, including videos, for a variety of social media platforms Experience working with tools and platforms such as: Gmail, Facebook, LinkedIn, Instagram, Twitter, TikTok, MailChimp, Canva and Squarespace What will we provide: Leadership from professionals that are sustainability leaders Guidance and support from MacEwan’s Campus Services marketing team The opportunity to learn about building your professional network This is a great project for students to prove their marketing and communications expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Community Mental Health Project

SII is working on a project in partnership with the Edmonton Police Foundation and Alcanna Inc. to address the liquor store theft crisis in Edmonton. There are almost 1000 thefts per month from liquor stores and most of the theft comes from organize crime groups who use the liquor as currency. They sell the liquor to other establishments or trade it for drugs or a place to stay for the night. Many of the thieves are young indigenous people looking to fuel their addictions. We are interested in learning how to decrease addiction among young indigenous people in order for them to have a better life and for liquor store thefts to decrease.