Consumer Behavior Research & Insights
MRKT-2017
Business Administration Marketing students (year one, second term) will work in teams to generate actionable and relevant consumer insights and branding for your organization.
Integrated Marketing Communications (FTO01)
MRKT-3117
Whether you are launching a new product, promoting your business, expanding to new international markets, or trying to reach new audiences, integrating traditional and modern-day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals. Students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. Our students can help identify marketing problems and provide communication solutions. Let our students showcase an integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact.
Integrated Marketing Communications (FTN03)
MRKT-3117
Whether you are launching a new product, promoting your business, expanding to new international markets, or trying to reach new audiences, integrating traditional and modern-day marketing techniques is an excellent advantage. In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your goals. Students will evaluate the strategic roles of a variety of communications, identify target customers, communicate brand awareness and create communications. The students will work in teams to collaboratively develop an integrated marketing campaign. Our students can help identify marketing problems and provide communication solutions. Let our students showcase an integrate various forms of communication and messaging in a marketing campaign to ensure clarity, consistency, and maximum impact.