- Location
- Edmonton, Alberta, Canada
- Portals
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Edmonton, Alberta, Canada
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Achievements
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Business-to-Business Marketing
12987
Students possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.
HR Learning & Development
91320
Students will be capable of developing components of training and development modules/workshops/classes for your organization's personnel challenges.
HR Program Evaluation
11225
Fourth-year Human Resources Management students will explore issues and evaluate the impact and efficiency of a proposed HR program toward an organizational objective. Students will compile and present recommendations to inform leaders and other stakeholders about workforce metrics and program evaluation findings. The major learning outcomes of this project could include: Apply methods of program evaluation to determine the impact and/or efficiency of an HR program. Construct communications to disseminate findings and recommendations to key stakeholders. Identify appropriate human resources metrics/analytics to answer HR evaluation questions. Describe ethical and practical issues in HR program evaluation.
MARK 440 + DESN 393 - Marketing Strategy and Implementation
11071 (MARK 440) 12391 (DESN 393)
Students in this course are in their 3rd or 4th year of their program. These students can be expected to have an advanced understanding in this project area. The students will form from the Marketing program and the Design program. Each team will have one dedicated design student per group. Shared Learning Objectives: Develop effective communication and collaboration skills. Apply theoretical knowledge to practical scenarios. Enhance problem-solving and critical thinking abilities. Different Learning Objectives: Marketing Students: Focus on market research, strategy development, and data analysis. Design Students: Emphasize creative design, prototyping, and visual communication.