Isabel Paulo
Learner - She / Her
(2)
34
Location
London, Ontario, Canada
Portals
Categories
Branding & style guides Advertising Digital marketing Public relations Social media marketing

Skills

Marketing 3 Target audience 3 Business development 2 Lead generation 2 Sales 2 Digital brand engagement 1 Digital content delivery 1 Digital marketing 1 Social media 1 Social media content management 1 Social media management 1 Target market 1

Achievements

Latest feedback

Recent projects

Motives Media Network
Motives Media Network
Oakville, Ontario, Canada

Social Media Content Creator and Manager Intern

Motives Media Network  is the leading social media brand for university students present at over 25 universities across Canada, empowering 120,000+ incoming students in 2024 alone to connect, ask questions, and prepare themselves for their university journey before stepping foot on campus. We are seeking enthusiastic students to collaborate with us and join our team as Social Media Executive Managers. In this role, you'll be responsible for: Familiarizing yourself with our brand, audience, and services to effectively represent us. Develop engaging content that enhances brand visibility and audience engagement, gaining hands-on experience in key aspects of digital marketing, brand positioning, and online vitality. This content will include but is not limited to developing buzz for our university events we host and also to attract incoming first years to our instagram pages and resources. You will use marketing strategies to effectively target the desired demographics. Leverage platform algorithms on TikTok and Instagram to strategically leverage them for maximum reach and virality. Employ and identify market expansion techniques. Identifying new social media strategies and emerging platforms and strategies to boost engagement. Research alternative methods to segment and gain exposure to our target market. Employ and identify market expansion techniques. Conduct competitive analysis and monitor industry trends to identify opportunities for growth and differentiation. Take part in and employ advanced segmentation and audience targeting strategies. Planning and executing social media campaigns tailored to each platform, tracking performance metrics throughout. Creating and maintaining a content calendar to ensure consistent and engaging posts. This role offers the opportunity to build real-world social media marketing skills while contributing to a fast-growing brand with a meaningful mission. All this while being provided guidance when needed from our team that has years of expertise in these fields.

Matches 2
Category Social media marketing + 4
Open
INNOVHH Inc
INNOVHH Inc
Ottawa, Ontario, Canada

FreshAir Lead Generation Strategy

INNOVHH Inc is aiming to broaden the market presence of FreshAir, their cutting-edge deodorant spray, by creating new sales opportunities. The objective of this initiative is to generate sales leads through a combination of digital and traditional marketing methods. The team will develop a strategy that is in harmony with INNOVHH Inc's brand principles and business goals. This project will concentrate on engaging and transforming potential customers into dedicated purchasers via e-commerce or conventional channels by utilizing business development and sales expertise.

Matches 1
Category Lead generation + 2
Closed

Work experience

Brand Representative
Yves Saint Laurent Beauty
London, Ontario, Canada
September 2023 - Current

• Maintain daily quotas of ~$500-$1000
• Acquire and manage client relationships by building strong connections leading to greater brand trust and loyalty
• Provide both product and brand knowledge to customers
• Maintaining a clean and proper workspace