David Keighron
David Keighron
Faculty, Innovation and Technology Visionary
(8)
6
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Promotion

Jul 7, 2024 - Sep 23, 2024

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Matches 3
Category Communications + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

E-Commerce Masters Course

BUSI 645

Nov 20, 2023 - Dec 6, 2023

As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.) Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it. Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms) Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy. Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.

Matches 7
Category UI design + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Promotion

MRKT 625

Oct 1, 2023 - Dec 3, 2023

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Matches 7
Category Communications + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

E-Commerce Masters Course

BUSI 645

Sep 4, 2023 - Sep 11, 2023

As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.) Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it. Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms) Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy. Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.

Matches 10
Category UI design + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Promotion

MRKT625

Jul 4, 2023 - Sep 5, 2023

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Matches 3
Category Communications + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

E-Commerce Masters Course

BUSI 645

Mar 15, 2023 - Mar 20, 2023

As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.) Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it. Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms) Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy. Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.

Matches 11
Category Social media marketing + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Launching and positioning an E-Commerce or Website Presences

BUSI 645

Dec 4, 2022 - Dec 18, 2022

The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*

Matches 8
Category Digital marketing + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Launching and positioning an E-Commerce/Website Presences

BUSI 645

Oct 10, 2022 - Dec 19, 2022

The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*

Matches 8
Category Digital marketing + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Launching and positioning an E-Commerce/Website Presences

BUSI 645

Jul 25, 2022 - Sep 26, 2022

The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*

Matches 7
Category Digital marketing + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Launching and positioning an E-Commerce/Website Presences

BUSI 645

Jun 20, 2022 - Jul 3, 2022

The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*

Matches 10
Category Digital marketing + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Consulting/Innovation Capstone

CAPS 602

Jan 10, 2021 - May 5, 2021

Do you have a business, marketing, organizational, or management improvement challenge? Beginning in January, students will spend 12 weeks working with your organization to support you with achieving your key business objectives by developing a recommended plan of action.

Matches 3
Category Information technology + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Graduate Internship (MBA)

WORK 601

Jan 11, 2021 - May 5, 2021

Virtual Internship Opportunity for MBA students: Bring on one or more students from the Vancouver-based University of Canada West (UCW) in the Master of Business Administration (MBA) program to be your virtual interns, in a project-based experience. Students will work on one or more business projects of your choosing over the internship period, connecting with you as needed with virtual communication tools. Students are available from January to April . After identifying a challenge, students propose ways to solve it and build a strategic plan. They present a video story outlining their activities, their contribution to the organization, analysis of the internship experience, and their recommendations for a solution to the challenge. Due to COVID-19 restrictions, virtual student placements are preferred. In-person student placements will be considered on a case-by-case basis, depending on local COVID-19 restrictions.

Matches 19
Category Marketing strategy + 3
Closed
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