David Keighron
David Keighron
Faculty, Innovation and Technology Visionary
(8)
6
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Promotion

Jul 7, 2024 - Sep 23, 2024

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Matches 3
Category Communications + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

E-Commerce Masters Course

BUSI 645

Nov 20, 2023 - Dec 6, 2023

As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.) Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it. Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms) Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy. Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.

Matches 7
Category UI design + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Promotion

MRKT 625

Oct 1, 2023 - Dec 3, 2023

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Matches 7
Category Communications + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

E-Commerce Masters Course

BUSI 645

Sep 4, 2023 - Sep 11, 2023

As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.) Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it. Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms) Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy. Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.

Matches 10
Category UI design + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Marketing Promotion

MRKT625

Jul 4, 2023 - Sep 5, 2023

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Matches 3
Category Communications + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

E-Commerce Masters Course

BUSI 645

Mar 15, 2023 - Mar 20, 2023

As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.) Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it. Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms) Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy. Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.

Matches 11
Category Social media marketing + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Launching and positioning an E-Commerce or Website Presences

BUSI 645

Dec 4, 2022 - Dec 18, 2022

The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*

Matches 8
Category Digital marketing + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Launching and positioning an E-Commerce/Website Presences

BUSI 645

Oct 10, 2022 - Dec 19, 2022

The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*

Matches 8
Category Digital marketing + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Launching and positioning an E-Commerce/Website Presences

BUSI 645

Jul 25, 2022 - Sep 26, 2022

The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*

Matches 7
Category Digital marketing + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Launching and positioning an E-Commerce/Website Presences

BUSI 645

Jun 20, 2022 - Jul 3, 2022

The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.) Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations. *Might be other case study opportunities throughout the semester*

Matches 10
Category Digital marketing + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Consulting/Innovation Capstone

CAPS 602

Jan 10, 2021 - May 5, 2021

Do you have a business, marketing, organizational, or management improvement challenge? Beginning in January, students will spend 12 weeks working with your organization to support you with achieving your key business objectives by developing a recommended plan of action.

Matches 3
Category Information technology + 4
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada

Graduate Internship (MBA)

WORK 601

Jan 11, 2021 - May 5, 2021

Virtual Internship Opportunity for MBA students: Bring on one or more students from the Vancouver-based University of Canada West (UCW) in the Master of Business Administration (MBA) program to be your virtual interns, in a project-based experience. Students will work on one or more business projects of your choosing over the internship period, connecting with you as needed with virtual communication tools. Students are available from January to April . After identifying a challenge, students propose ways to solve it and build a strategic plan. They present a video story outlining their activities, their contribution to the organization, analysis of the internship experience, and their recommendations for a solution to the challenge. Due to COVID-19 restrictions, virtual student placements are preferred. In-person student placements will be considered on a case-by-case basis, depending on local COVID-19 restrictions.

Matches 19
Category Marketing strategy + 3
Closed
Profile
Feedback
Experiences
Achievements
Business strategy
Communications
Competitive analysis
Market expansion
Market research
Operations
Product management
Product or service launch
Project management
Sales strategy
Computer science & IT
Artificial intelligence
Cloud technologies
Databases
Hardware
Information technology
Machine learning
Mobile app development
Networking
Security (cybersecurity and IT security)
Software development
Website development
Data
Data analysis
Data modelling
Data science
Data visualization
Design & creative
Architecture & design
Branding & style guides
Fashion design
Graphic design
Illustration
Interior design
UI design
UX design
Videography
Engineering & manufacturing
Chemical engineering
Civil engineering
Electrical engineering
Engineering project management
Hardware product design
Mechanical engineering
Robotics
Supply chain optimization
Finance
Accounting
Economics
Financial modeling
Financial services
Investment
Risk, audit and compliance
Human resources
Change management
Compensation analysis
Employee benefits
Employee retention
Internal communications
Leadership
Organizational structure
Talent recruitment
Training & development
Workplace culture
Workplace health/wellness
Marketing
Advertising
Customer segmentation
Digital marketing
Lead generation
Marketing analytics
Marketing strategy
Public relations
Search engine optimization
Medicine & health
Biotechnology
Healthcare
Public health
Social impact
Writing
Copy writing
Creative writing
Grant writing
Translation
Other
Education
Gender studies
History
Hospitality, tourism & culinary arts
Humanities
Law and policy
Media
Scientific research
Visual arts