Strategic Prospecting Plan

Positions available: 2 To continue growing, we need assistance developing an outreach process to reach small, medium and large corporations. We would like assistance on a plan that guides us in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. This project may include, but is not limited to: Messaging succinct to corporations Identify corporations that would be open to this Find out the right channels to advertise through social media Ensure consistent messaging across all social media platforms Get traction so that its a pull, not a push, so companies reach out to us and not to them Target: small, medium and large corporations Creating a succinct video that is targeted to corporate points of contact Prospecting strategy to know who is best to reach out to The final project deliverable is a report including research, analysis, and recommendations. It should assist us in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

BasketHouse Branding

Positions available: 2 teams of 3 persons The goal of this project to find students for our basketball academy. We are currently instructing at three age groups of 6-9, 10-12, and 12-16. We have multiple trainers and need to find more students for our basketball academy. Our work includes the following key tasks. Each task can be picked by a group of 2-3 students. We will need two teams of 2-3 students in each team. To develop and implement branding across multiple communications media which includes creating and managing our Instagram, TikTok, and Facebook accounts. We are looking to design our logo, visual arts, and social media campaign (coming ups with possible logos for basketball academy, creating posters, and social media posts). We are a basketball academy looking to design our brand and advertise it through social channels to attract more students to our club.

Virtual Internship Opportunity: Marketing and Communications

Number of individual positions available: 1 team of 3 persons ABOUT COMPANY We Connect, We Inspire, We Create – Step By Step We promote Canadians' mental health through the arts by carrying out customized, creative, interactive art programs, workshops, and projects for the benefit of individuals who are facing difficult life situations. New Step 4 U gives people-in-need opportunities to find their voices through creative arts. OUR VALUES: COLLABORATION: We believe the best work is done together EMPATHY: We believe in putting people first POSITIVE IMPACT: We know that our work makes a difference in peoples lives ACTION: Feel More, Care More, Do More PROJECT SCOPE New Step 4 U (NS4U) is looking for a highly motivated, dynamic, creative, organized, and passionate student to help support the ARTbulance project and the first subscription-based product, the Kind Box for Unkind Days. To assist in promoting our flagship project and activities, strengthen our image and relationships with local people, businesses, organizations, current and potential members. New Step 4 U offers a virtual internship opportunity for 3 marketing students. The primary focus for the 3 students will be: 1) Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. 2) Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. 3) Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: To help us improve our brand's presence and capture greater market share. To effectively communicate our organization's vision and mission to a broad audience. To help us generate more traffic and revenue through digital marketing and search engines. To assist in promoting our income-generating activities and strengthening our image and relationships with local people, potential sponsors, businesses, organizations, current and potential members. For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling social media content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on these campaigns' performance using tools such as Hubspot, Google Sheets, Excel. Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, G-Suite, Zoom meeting, email Student's primary contact : Marina Mais, Executive Director

Virtual Internship Opportunity: (Economic Research)

Number of individual students required: 2 The primary focus for the student will be: Undertaking economic research and analysis. For example: Analysis of the price of energy and/or carbon in various markets. Analysing investment models for energy projects Estimating the value of non-market attributes such as sustainable development goals Business model development and price setting exercises. Our goal at the end of this experience is: Compile a report covering all the primary focus activities listed above. Excel spreadsheets or other similar output to cover quantitative work Presentation to company staff and other stakeholders on findings. Other duties the student may complete could include : (other duties) We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, email, calls, videoconferencing Student's primary contact : Nick Fedorkiw, Co-Founder Secondary contact:

Survey of the food industry in St. John's

Number of positions available: 3-4 person ( Can work individually or in a team) There are a number of concerns that people who work in or want to start a food business in St. John’s have. Many acknowledged that new and changing regulations are major pain points. The consensus was that there is an ever-rising regulatory burden, both in the industry specific (i.e. SQF, BRC) and government regulations. Labelling requirements are changing in both Canada and the U.S. to help consumers make informed purchasing decisions. This creates significant additional burden on food & beverage producers. While national brands are on the decline, demand is growing for custom products. Retailers and food service customers want unique products. However, for the food & beverage processors, custom products mean smaller batches, higher product development costs, and increased inventory carrying costs for unique ingredients and packaging. Also, options for food related businesses are appearing in other formats — Uber Eats, commissaries, and daycare catering companies offering ready to heat meals at daycare centres for parents picking up their kids. These formats offer significantly reduced rent and staff costs, while providing quick and convenient options for the consumer. This leaves restaurant owners confused on whether or not it makes sense to take the risk of renting a place for a restaurant. The aforementioned factors as well as many others highlight the necessity of an efficient method which can help entrepreneurs tailor their business models with the requirements of the current social and economic climate. We want the students to help us with the following: Background research Online and telephone surveys Online interviews Focus groups To help us, we are looking at a sample size of: 30 completed surveys and 15 completed interviews. Target respondents: Local entrepreneurs or business owners (St. John’s), Local service providers, Local random customers

Marketing Intern for TalentIQ - Help Solve Joblessness

Positions available: 1 individual or team of up to 5 students with one project lead NOTICE: We are no longer accepting applications for the spring semester. You are welcome to apply if you wish to work in the summer/fall. TalentIQ is building tech that can help job seekers, talent managers connect better, and level the playing field to improve career outcomes for traditionally disadvantaged groups who are currently adversely impacted by how technology is used for recruiting and retention. Many are adversely impacted in career growth by race, socioeconomic and financial limiters, and English as a second language, as just a few areas. These include minority workers Women Disabled workers (physical and mental) Veterans Older adults We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement of the ThriveIQ platform to help solve jobseeker headaches. This includes assisting with marketing the website and gofundme, and/or to make a kickstarter for greater levels of support, and help us add the fee-based service offerings (job seeker paid assistance with resume-writing for specific jobs, and group courses with live coaching for job seekers) Based on our goals, we are looking for the student to work on the following: Content Calendar Curation: create and deploy timely social media content to drive maximum traffic to our site(s) Social Media Management: overseeing different channels that we own and keeping them up-to-date Content Development SEO Other marketing-related tasks and fund-raising/get sales online related tasks. Help improve pitch deck and other marketing materials related to the pitch deck and getting private or government funding We are also interested in finding nonprofit partners so we can get paid by nonprofits or universities to offer these services to thier constituents, particularly disadvantaged job seekers as we work on building and training the AI backend using data collected by helping real people. Student will need to sign company internship agreement including NDA and IP release. If the company is able to generate sales and/or alternative grant or investor funding,

WAG Healing Marketing Strategy

Positions available: two teams of three marketing students The LevelUp Marketing team should expect to collaborate with LevelUp web development team from this project With respect to the current pandemic, WAG Healing will start as a virtual program and use the feedback from that program to shape an eventual residential program for transitioning veterans and their animal companions. The primary focus for the students will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Whatsapp for texts and brief updates and Riipen messaging for other communications. Willing to use non-profit email address with team. Primary contact : Julie Hendrickson, Founder/ Director, 1-360-620-5109, we.r.guardians@gmail.com

Assistant Program Manager: Phase 5 (Volunteer Program, Grants)

Positions available: 17 Project Description: With guidance from the Executive Creative Director and Program Manager, the Assistant Program Manager (APM) will collaboratively execute administrative and governance tasks to insure continuity of the Antarctic Institute’s operations in the Level Up program. For Phase 5, APM's will be working alongside the Program Manager and Volunteer Program Coordinator to plan, execute, and manage an ongoing volunteer writing opportunity for 200 post-secondary students across Canada. These APMs will also produce documentation for grants that the Antarctic Institute of Canada relies on each summer. General duties related to seasonal wrap-up and debriefing will also be carried out. Project Outcomes: Administrative governance of volunteer cohorts of up to twelve (12) students across Canada. All CSJ documents must be produced for the upcoming grant season. All administrative work from the publication season must be considered complete by the Program Chair. Roles of the Assistant Program Manager include: Work within a team of up-to twenty (20) Assistant Program Managers to implement program procedures, policy, and approaches as requested by the Program Manager and Creative Directors. Efficiently carry out administrative tasks and procedures as needed and requested. Create forms and documents, keep records, maintain and update productivity logs, collecting tax forms, other duties as required. Liaise regularly with the Program Manager, Creative Directors, and Riipen representatives for consultation. The Assistant Program Manager will possess the following qualifications and attributes A desire to work in a management role. Previous experience in management, human resources, or organizational governance is considered an asset. Previous experience in academic writing, creation of fiction and nonfiction texts, and/or multimedia production. Collaborative mindset with a high degree of flexibility and effective conflict-resolution techniques. A high degree of motivation and competence in large-scale planning and organization. Proven ability to implement plans with exemplary attention to detail. A phone number, email address, or other means of communication to be made available to students. A relational, non-confrontational approach to leadership and administration.

Campus Guides Research - Creative Intern

Positions Available: 20 Content Intern Student Life Network and Yconic are building Campus Guides, a project to help students at schools like yours find the best places to eat, the secret study nooks, the easiest courses—everything they need to make the most of their student experience. But we can’t do it without real student contributions. We need on-campus experts to create ‘best of’ guides, videos, and list articles to help students navigate every part of colleges and universities across Canada. If you’re a student who can put together engaging, informative, and entertaining content about all aspects of a campus, then you’re who we’re looking for. Your responsibilities will include: Writing blog and listicle-style articles Creating Instagram & TikTok content

LevelUp Affiliates: Lead Generation

Looking for a total of 2 students. Riipen has launched a new Affiliate program as a sales & marketing strategy to increase employer partnerships . We are looking for a hungry motivated individual to help us with top of the funnel sales tasks including: Lead generation Market research Outreach to new prospects via email/ cold call etc. Please apply below if interested. Feel free to check out more here: https://www.linkedin.com/company/theaffiliates/