Brand Identity and Graphic Design (LevelUP)
Our startup needs some branding and graphic design help! We are looking for a student that can help amplify what makes us unique and design graphics for our app, social media, and website. Skills required include: Using tools like Adobe Suite, Canva to design graphical elements for our marketing collateral and app Creating visual aspects of marketing materials, website, social media, video, and other media, including infographics and pdfs Putting together disparate elements of a design, such as the icons, photographs, and other components necessary for a website and/or digital product design We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more. To get a sense of the style we're going for, check out our website https://liohan.space and our app-in-progress: https://app.liohan.space We love diverse creativity so look forward to your ideas and help in bringing our brand identity to life through visual art!
Marketing Intern
We’re looking for a student to help us develop content strategies, and create marketing assets for our social networks and mailing list to increase awareness and engagement for a new product launch.
Digital Marketing Assets - Social Media & Blog Posts (LevelUP - Part 2)
This project is designed to be a continuation of a prior summer project though new students are welcome to apply. Our startup needs help creating and prescheduling our social media & blog posts for this fall! Building upon our strategy to spread brand awareness through high-quality content, this project work will include creating unique content for our website (and web app) and social media posts based on these assets. Skills required include: Copywriting Proficiency using graphic design tools such as Canva Light research to add to our content Proficiency using online collaboration tools such as Confluence, Trello, Google Suite, etc. (we will provide access). We will give you access to organizational assets to support this project such as personnel, sales and brand collateral, and more.
Brand Identity - UX for Web App & Site and Blog Writing (LevelUP Part 2)
This project is designed to be a continuation of a prior project though new students are welcome to apply. LIOHAN is an early-stage technology company focused on providing interactive "EduTainment" for families with young children to experience together. We are a social enterprise and part of our mission is to address the problem of "disconnect" experienced by many parents and their young children in today's modern, digitally distracted world. We have a prototype web app with a limited number of beta-test users and require some UX research and UI mockups for new and some existing pages. Relatedly, we require templates for some web pages that lead into our web app. This project will also include blog research and copywriting for these same web pages.
Digital Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
Marketing Strategy - How to Thrive in a Highly Competitive Industry
The main goal of this project is to research and develop a marketing strategy for promotionalproducts.com, a promotional products company, that effectively positions us in a super competitive industry with over 30,000 businesses, ultimately leading to increased sales and brand recognition.
SEO for FindGrant
Our team is looking to improve organic traffic to our website by optimizing our website, enhancing visibility across search engines, and ensuring FindGrant reaches the businesses and individuals who need us most. Key Responsibilities: Develop and implement effective SEO strategies to increase website traffic and rankings. Conduct comprehensive keyword research aligned with our target audience (e.g., small businesses, entrepreneurs, women, Indigenous, and BIPOC communities). Optimize on-page elements including meta tags, titles, headers, and URLs. Improve website content to ensure it is SEO-friendly, while aligning with our mission and target market. Analyze website analytics, track performance, and create reports on SEO progress and KPIs. Perform competitor analysis and identify new SEO opportunities. Collaborate with the content team to create high-quality, keyword-rich content.
Product Launch Go-To-Market Strategy
We want to expand our product offering with a digital offering. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where is the best place to launch for early success (e.g. digital social media platforms)? What is the total market size for this opportunity? 2. Who are our closest competitors, and how do we differentiate ourselves? 3. How do we establish our brand: Build awareness, acquire customers, and defend any early success? 4. How do we design our product development roadmap to move from a 3rd-party "membership site" to our own digital platform? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
Social Media Internship - Group B
We are looking for a creative and dedicated Social Media Intern to join our team. The Social Media Intern is responsible for planning social media calendars, creating social media posts, and assisting the social media team with brainstorming campaigns. The Social Media Intern will play a crucial role in expanding our online presence and driving our marketing efforts. This position is designed for an individual who aspires to gain hands-on experience in social media management and digital marketing. The intern will work closely with our marketing team to develop and implement social media strategies, create engaging content, and interact with our online community. This role provides an excellent opportunity to learn and grow in a fast-paced, dynamic environment.
Digital Marketing and Sales Strategy for Wouessi Inc.
The main goal for the project is to develop a comprehensive digital marketing and sales strategy for Wouessi Inc. that will increase brand awareness, lead generation, and online sales. This will involve several different steps for the team, including: - Analyzing the current digital footprint and marketing efforts of Wouessi Inc. - Developing a tailored digital marketing and sales strategy to meet the company's unique needs. - Implementing cutting-edge technologies and digital innovation to maximize ROI and efficiency. - Utilizing AI and digital solutions to provide value to businesses globally.
2nd Social Media and Promotional Tools Development to promote VCO's Relaunch of the Fusion opera The Prop Master Dream in Nov 2024
We are a Canadian charitable organization, very passionate about performing and promoting Cantonese Opera in Canada. We want to increase awareness and support, both volunteer and financial, for our organization, locally, nationally and globally. Currently our main audience consists of grass roots members who are chinese speaking elders. Our desire is to reach out to all audience members who enjoy the arts. Our two original fusion operas demonstrate that in addition to the traditional Cantonese Operas we present performances that highlight relevant cultural issues in Canada. To be more specific, we need and advertising campaign for the relaunch of our fusion opera called The Prop Master's Dream scheduled for Nov 2024. We would like to continue the work with student have done to date and develop current tools and processes, be it in print or in the digital format, that we can continue to use on an ongoing basis in the promotion of our art form and organization, and more specifically to promote our November Opera relaunch. In collaboration with key members at our organization, students will design and create a comprehensive advertising/promotional strategy that can be adapted to different events and needs. This will involve several different steps for the students, including: Familiarizing themselves with the art form, our mission and goals. Identifying groups that the promotional materials will target. Identifying ideal outcomes and key performance indicators (KPIs). Identifying potential sponsors and partners who can support our campaign. Creating a promotion and marketing plan. Assisting in the development of leaflets, posters, videos, and / or brochures.
LinkedIn Marketing for The Minded
The main goal for the project is to develop engaging psychology content to post on LinkedIn in order to increase brand awareness and drive traffic to The Minded's online platform. This will involve several different steps for the students, including: - Sincerely researching topics in psychology and mental health. - Creating original and engaging content tailored to the LinkedIn audience, and reposting and expanding on instagram content. - Developing a content calendar for regular posting. - Analyzing engagement metrics and adjusting content strategy accordingly.
Instagram Marketing for The Minded
The main goal for the project is to increase the online presence and engagement of The Minded's Instagram page, with a focus on promoting psychology and mental health resources and information. This will involve several different steps for the learners, including: - Analyzing the current content and engagement on The Minded's Instagram page. - Developing a content strategy to align with the company's mission and goals. - Creating engaging and informative posts related to psychology and mental health. - Implementing a posting schedule and engagement strategy to increase follower interaction. - Analyzing the impact of the marketing efforts and making adjustments based on the data.
Content Development
To enhance Talotic’s online presence and establish the company as a thought leader in the digital solutions industry by consistently producing high-quality, SEO-optimized content for the website and LinkedIn. This will be achieved through comprehensive research, collaboration, and the utilization of advanced AI tools, ultimately enhancing brand awareness, engaging the target audience, and driving organic traffic and leads. Content Creation : Blog Posts : Produce and publish informative blog posts on Talotic's website, focusing on services and industry trends. Topics include digital presence optimization, cybersecurity, digital transformation, AI advancements, and case studies showcasing client success. LinkedIn Articles and Posts : Develop engaging LinkedIn articles and posts, including infographics and stories, to highlight industry trends, client success stories, Talotic's innovative approaches, and expert interviews. Research and Analysis : Trend Research : Conduct research on emerging industry trends, competitive analysis, and best practices, utilizing AI tools such as ChatGPT 4.0, Claude, Gemini. Content Development : Collaborate with the Digital Solutions Specialist to brainstorm and develop content ideas, exploring topics like AI advancements, digital transformation strategies, cybersecurity threats and solutions, and market analysis. Content Management : Content Scheduling : Develop and maintain a content schedule to ensure consistent posting frequency, aligning all content with Talotic’s brand voice and SEO strategies. Proofreading : Ensure all content is accurate, high-quality, and adheres to brand guidelines by proofreading for grammatical and factual correctness. Collaboration and Tools : Team Collaboration : Work closely with the Digital Solutions Specialist to conceptualize and develop content ideas, participating in regular content planning meetings. Utilizing AI Tools : Leverage AI tools such as ChatGPT 4.0, Claude, Gemini for content creation, research, and ensuring originality and quality.