Digital Marketing Strategy for Puebla Golf Co.

Puebla Golf Co. is seeking to enhance its digital presence and community engagement through targeted marketing campaigns on Meta (Facebook and Instagram) and Google. The goal is to increase brand awareness, drive traffic to the company's website, and foster a stronger connection with the local community. The project involves creating a comprehensive digital marketing strategy that leverages both Meta and Google advertising platforms. Students will apply their classroom knowledge of digital marketing, analytics, and community outreach to develop and implement effective marketing campaigns. The project will also include analyzing the performance of these campaigns and providing recommendations for future improvements. Key tasks include: - Conducting market research to identify target audiences. - Developing and designing ad creatives for Meta and Google. - Setting up and managing ad campaigns on Meta and Google. - Monitoring and analyzing campaign performance using analytics tools. - Creating a community outreach plan to engage local audiences.

Service Marketing

- How to expand from being currently student only to being able to branching out to non-students. Fee-only planning is a pretty niche field, so it could make for a really good market research project as its something common in the States, but is pretty new to Canada. - There are honestly lots of potential projects. We just got a new office on campus and are giving lots of physical handouts so review of these resources and office could be a project. We do a ton of marketing through clubs, posters, and email which could be reviewed. And we obviously offer financial planning services, so reviewing our process as a whole works as well. We've had hundreds of clients, so we could also review customer satisfaction.