Canadian Public Speaker industry - Marketing Campaign Strategy and Development

We are well on our way to becoming an outbound business, currently nearing the launch of our new website (www.speakerscanada.com) . We require a team or individuals to help create social media posts for Instagram, LinkedIn, Facebook, Twitter and TikTok. There are many different approaches and opportunities we have come up with to assist us with our marketing but hope to get some fresh minds on the project to develop materials to increase our digital imprint, and social media presence and engage our customers. Types of content on social media and website Showcase speakers from website Showcase trending topics from website Showcase types from website Brand recognition - tesimonials Blogs about industry tips, working with us and our team etc... Ongoing and upcoming events with our speaker's reposts - can be managed by someone else

Canadian Public Speaker industry - Blogs & SEO Writing

We are launching a new website and require some writers that can clean up our blogs section and build some more out. There are currently around 50-80 blog posts (already written) that need to be positioned for keywords and secondary keywords and cleaned up a little through better writing or seo keyword writing. We are looking for writers with experience in copywriting, SEO or writing content for marketing. Our blogs focus on public speakers and the public speaking industry. Possible opportunity for PT or FT (from home) after project completion and evaluation of work quality. Research, learn, understand, and ask questions for the industry and our company. Create, maintain and deliver content in our brand voice and style. Must possess excellent writing skills, and you should have a solid understanding of SEO writing best practices (such as inserting keywords/anchor text naturally and effectively). Must be accountable, punctual and keep up with the workload with strong communication.

Public Speakers - SEO Optimization, Search Function Entry & SEO Descriptions

We just launched a new website and are seeking to require talented SEO gurus to take the lead in optimizing our pages for SEO. Keywords and strategy are provided beforehand and the project is already 50% complete. We already rank well, and we have a PT SEO person oversees adding to Ahrefs. The work we require is to rewrite and position SEO for each section and page on the site. Rankmath is the program we use in WordPress and will be helpful upon data entry. The goal is to follow my direction and work on a google sheet that finalizes the keyword work for: keyword Secondary keywords meta description page description and optimize each section for the website, or position the data to be entered by our team.

Canadian Public Speaker industry - Marketing Campaign Strategy and Development

We are well on our way to becoming an outbound business, currently nearing the launch of our new website (www.speakerscanada.com) . We require a team or individuals to help create social media posts for Instagram, LinkedIn, Facebook, Twitter and TikTok. There are many different approaches and opportunities we have come up with to assist us with our marketing but hope to get some fresh minds on the project to develop materials to increase our digital imprint, and social media presence and engage our customers. Types of content: Showcase speakers from website Showcase trending topics from website Showcase types from website Brand recognition - tesimonials Blogs about industry tips, working with us and our team etc... Ongoing and upcoming events with our speaker's reposts - can be managed by someone else

Public Speakers - SEO Optimization, Search Function Entry & SEO Descriptions

We just launched a new website and are seeking to require talented SEO gurus to take the lead in optimizing our pages for SEO. Keywords and strategy are provided beforehand and the project is already 50% complete. We already rank well, and we have a PT SEO person oversees adding to Ahrefs. The work we require is to rewrite and position SEO for each section and page on the site. Rankmath is the program we use in WordPress and will be helpful upon data entry. The goal is to follow my direction and work on a google sheet that finalizes the keyword work for: keyword Secondary keywords meta description page description and optimize each section for the website, or position the data to be entered by our team.

Public Speakers - SEO Optimization, Search Function Entry & SEO Descriptions

We just launched a new website and are seeking to require talented SEO gurus to take the lead in optimizing our pages for SEO. Keywords and strategy are provided beforehand and the project is already 50% complete. We already rank well, and we have a PT SEO person oversees adding to Ahrefs. The work we require is to rewrite and position SEO for each section and page on the site. Rankmath is the program we use in WordPress and will be helpful upon data entry. The goal is to follow my direction and work on a google sheet that finalizes the keyword work for: keyword Secondary keywords meta description page description and optimize each section for the website, or position the data to be entered by our team.

Canadian Public Speaker industry - Blogs & SEO Writing

We are launching a new website and require some writers that can clean up our blogs section and build some more out. There are currently around 50-80 blog posts (already written) that need to be positioned for keywords and secondary keywords and cleaned up a little through better writing or seo keyword writing. We are looking for writers with experience in copywriting, SEO or writing content for marketing. Our blogs focus on public speakers and the public speaking industry. Possible opportunity for PT or FT (from home) after project completion and evaluation of work quality. Research, learn, understand, and ask questions for the industry and our company. Create, maintain and deliver content in our brand voice and style. Must possess excellent writing skills, and you should have a solid understanding of SEO writing best practices (such as inserting keywords/anchor text naturally and effectively). Must be accountable, punctual and keep up with the workload with strong communication.

Canadian Public Speaker industry - Blogs & SEO Writing

We are launching a new website and require some writers that can clean up our blogs section and build some more out. There are currently around 50-80 blog posts (already written) that need to be positioned for keywords and secondary keywords and cleaned up a little through better writing or seo keyword writing. We are looking for writers with experience in copywriting, SEO or writing content for marketing. Our blogs focus on public speakers and the public speaking industry. Possible opportunity for PT or FT (from home) after project completion and evaluation of work quality. Research, learn, understand, and ask questions for the industry and our company. Create, maintain and deliver content in our brand voice and style. Must possess excellent writing skills, and you should have a solid understanding of SEO writing best practices (such as inserting keywords/anchor text naturally and effectively). Must be accountable, punctual and keep up with the workload with strong communication.

Canadian Public Speaker industry - Blogs, SEO, and SEO Writing

We are launching a new website and require bloggers to assist us in generating high level content based on our keyword research. We’re aiming for a large project to generate what we hope is eventually 3 blogs per page, minimum, as well as opportunity to continue to work with us after the contract is complete. We are looking for writers with experience in writing high level, as well as SEO related content for public speakers and the speaking industry. Example Blog Types: About our Speaker Blogs: Their videos, their events, their own blogs they already created on their own sites, interviewed in the media, awards won in the media, appearing in the news/media (there are a ton of different ways and information available to blog about the speakers) About our Bureau and Speaking Industry Blogs: Venues, Events, General Keywords, Session formats, Speakers Bureau related, speakers agency related, Keynote, workshops, or Topics/Types - leadership, teamwork, mental health, Resiliency, etc. (keywords provided) Location + Industry + Speaker Blogs: We also have location based blogs in long tail keywords for pages we have on the site. Requirements: Research, learn, understand, ask questions for the industry and our company. Create, maintain and deliver content in our brand voice and style. Must posses excellent writing skills, you should have a solid understanding of SEO writing best practices (such as inserting keywords/anchor text naturally and effectively). Have a strong command and critical thinking skills to align with the focus for SEO, Topics, Industry, Content and Positioning. Work within and advise on SEO best practices for the Blog Strategy. Keep up with our competition from time to time - test measure and produce. Must be accountable, punctual and keep up with the workload. Strong communication and ability to present new ideas, creative ways and study industry best practices/competition to create and maintain a unique strategy for our content. The speaking industry is huge, as are our SEO and Keywords...however we are competing in Canada primarily. This gives us an ability to beat competition in Canada if done correctly. We also want to become a source for event resources, best practices, knowledge sharing, etc. Possible opportunity for part or full time work (from home) after Project completion and evaluation of work quality.

Canadian Public Speaker industry - CRM/GMAIL - Contacts for Campaigns

We are currently launching a new website for our company and we have a project that we require talented individuals that can organize our contacts in our ZOHO CRM. ZOHO is already set up with categories to assist us in entering the information for each organization/contact so that the team can go through the contacts within ZOHO CRM. The ultimate goal is to clean up our contact lists in preparation for the CRM data base, so that we can be more accurate in our systems to run future campaigns. We also hope to compare our Gmail contacts with our zoho contacts to ensure both lists are accurate and close to the same results. We also would like to create a group of contacts for - SBC employees, SBC speakers and have those entities match in ZOHO CRM and Gmail. We have the CRM set up already and we hope that we can optimize our system so that we can reach out to all our previous clients when launching our new website. Our 2021 goal is to become an outbound company for marketing campaigns, therefore we hope that we can set this all up correctly for mass email campaigns in the near future. The campaigns we will run will be through email only so it will be mostly data entry at the start. IF WE HAVE TIME: Once we have all the contacts organized, we will then run campaigns for each contact so that we can clean up the list one more time. Emails may bounce, contacts can change etc. and we hope to take our current list and improve it moving forward. If the team does not wish to manage any campaigns, there is also the opportunity to clean up our LinkedIn lists - transfer my fathers contacts to our profile, gain contacts based on our Zoho list, try to get them to like our pages on facebook and linkedin. The types of contacts we have are: Clients/organizers Procurement/administrators for bookings Speakers in our roster Speakers outside of our roster Business/ Working partners We hope for the intern to run campaigns for: Email Phone calls (interns choice if they would like to do so) Social Media/LinkedIn - There are about 5000 contacts in zoho and gmail which lists are very close to one another.

Public Speakers - SEO Optimization, Search Function Entry & SEO Descriptions

We are currently launching a new website for our company and we have a project that we require talented SEO gurus to take the lead with optimizing our pages for SEO and our search function on the site. This project is to help us speed up our launch or our website and to optimize our pages for SEO. Keywords and strategy is provided beforehand. We have a database of over 300 speakers in our network and on our site, and we require assistance with each speaker page for the site: 1. Enter in Main Keywords, Secondary Keywords, set URL's, and overall improving and implementation of SEO optimization based off Rankmath score (plugin for our site for SEO) 2. Assist our developer to ensure that all the information will transfer from the old website to the new website. Proof Read Profiles and Pages while doing SEO. Test Each profile on front and backend to ensure all information is visually and functionally working. 3. Enter Speakers into the search function by reading and learning about them through their profile and selecting the topics they fit into for the search function. 4. Write Meta Descriptions for each speaker page (200 - to 250 with consistency) to assist us with SEO for each result. We will provide the formula Skills we require: - Enter Keywords, tags, topic tags for speaker profiles on SBC website (rank math) - Assist with rewriting pages for SEO optimization - Prepares source data for computer entry by compiling and sorting information. - Establishes entry priorities. - Processes customer and account source documents by reviewing data for deficiencies. - must keep our content, passwords, strategy confidential outside of our company - must be able to work at the project 6-8 hours a day - must be accountable and reliable If you are process driven and passionate about backend tasks and we would like to meet you. Ultimately, you should be able to enter as well as update relative data, keywords, topics, and tags to ensure our speaker profiles get the most exposure which increases overall SBC rankings. We will guide you though each step and be available to manage the project so we are all set up for success.

Canadian Public Speaker industry - Marketing Campaign Strategy and Development

We are currently launching a new website for our company and we have a project that we hope for a professor and their students to take on for a semester. We are a newly formed national public speaker's agency that requires assistance with our marketing campaigns. We are a small team of 4 and it is difficult for us to find the time and develop materials based on the right strategies for digital marketing campaigns. We are well on our way to become an outbound business, currently nearing the launch of our new website (www.speakerscanada.ca) and are currently booking virtual presentations for 2021, and in person events in 2021. We work with many different types of Public Speakers (Keynote speakers) who are all very interesting themselves, and we are able to use them as a main resource for some of our campaigns and branded materials. We also have a fresh logo and an older logo we are using built out with custom fonts, templates and branded materials available for the project. We are hoping that this project will be taken on by a larger team, to work together to assist us with our digital/brand marketing strategies. We are mostly an inbound business at this stage and we are working hard right now to upgrade and optimize our internal systems for future campaigns and engagement to our website/company. There are many different approaches and opportunities we have come up with to assist us with our marketing, but hope to get some fresh minds on the project to develop materials and even some strategy for us to increase our digital imprint, social media engagement, our brand/website engagement, and our campaign digital marketing materials to focus on lead generation for us moving forward. Some ideas we have and hope to have created: 1. Digital Marketing Values - Topic related Videos - combining our speaker videos to create commercial style videos for when we run email campaigns for topics, awareness weeks/days, conferences and speaker types. Content to bring clicks to action. Target marketed materials for campaigns. Also targeted speaker related content. 2. Split tested campaign management to create strategy based on engagement and targeted clients within the industry 3. LinkedIn and Social Media - Funnels in place to cycle back to generate leads and social media engagement - split tested strategy, conversion to leads etc 4. Identify new markets, strategies, areas for improvement and set us up for success as an outbound business. Newsletter topics, back end and front end for speakers on site, back end/front end for clients on the site. 5. Create a branded marketing package for each speaker (300) that syncs with our new site which we can send to clients when one of our speakers have been booked. - bio, topics, images, videos, contact info, etc. We will optimize when created to be implemented with our CRM 6. Marketing and engagement ideas such as free events - virtual or live, selling tickets to the events, webinar meetings with clients/speakers for driving new ideas. 7. App development ideas for organizers, speakers and audiences. 6. Surveys for clients after each event - feedback for us and our speaker 7. Surveys to speakers - how we can improve as a business We are very flexible on how this can be created/delivered and achieved. We feel it is a great project for a classroom as they will be able to learn about the public speaking industry, access some pretty cool content and speakers, and also have a lot of opportunity since the industry is so spread out into different ways you can market, and target. Thank you for your consideration!

Canadian Public Speaker industry - CRM/GMAIL - Contacts for Campaigns

We are currently launching a new website for our company and we have a project that we require talented individuals that can organize our contacts in our ZOHO CRM. ZOHO is already set up with categories to assist us in entering the information for each organization/contact so that the team can go through the contacts within ZOHO CRM. The ultimate goal is to clean up our contact lists in preparation for the CRM data base, so that we can be more accurate in our systems to run future campaigns. We also hope to compare our Gmail contacts with our zoho contacts to ensure both lists are accurate and close to the same results. We also would like to create a group of contacts for - SBC employees, SBC speakers and have those entities match in ZOHO CRM and Gmail. We have the CRM set up already and we hope that we can optimize our system so that we can reach out to all our previous clients when launching our new website. Our 2021 goal is to become an outbound company for marketing campaigns, therefore we hope that we can set this all up correctly for mass email campaigns in the near future. The campaigns we will run will be through email only so it will be mostly data entry at the start. IF WE HAVE TIME: Once we have all the contacts organized, we will then run campaigns for each contact so that we can clean up the list one more time. Emails may bounce, contacts can change etc. and we hope to take our current list and improve it moving forward. If the team does not wish to manage any campaigns, there is also the opportunity to clean up our LinkedIn lists - transfer my fathers contacts to our profile, gain contacts based on our Zoho list, try to get them to like our pages on facebook and linkedin. The types of contacts we have are: Clients/organizers Procurement/administrators for bookings Speakers in our roster Speakers outside of our roster Business/ Working partners We hope for the intern to run campaigns for: Email Phone calls (interns choice if they would like to do so) Social Media/LinkedIn - There are about 5000 contacts in zoho and gmail which lists are very close to one another.

Canadian Public Speaker industry - Blogs, SEO, and SEO Writing

We are launching a new website and require bloggers to assist us in generating high level content based on our keyword research. We’re aiming for a large project to generate what we hope is eventually 3 blogs per page, minimum, as well as opportunity to continue to work with us after the contract is complete. We are looking for writers with experience in writing high level, as well as SEO related content for public speakers and the speaking industry. Example Blog Types: About our Speaker Blogs: Their videos, their events, their own blogs they already created on their own sites, interviewed in the media, awards won in the media, appearing in the news/media (there are a ton of different ways and information available to blog about the speakers) About our Bureau and Speaking Industry Blogs: Venues, Events, General Keywords, Session formats, Speakers Bureau related, speakers agency related, Keynote, workshops, or Topics/Types - leadership, teamwork, mental health, Resiliency, etc. (keywords provided) Location + Industry + Speaker Blogs: We also have location based blogs in long tail keywords for pages we have on the site. Requirements: Research, learn, understand, ask questions for the industry and our company. Create, maintain and deliver content in our brand voice and style. Must posses excellent writing skills, you should have a solid understanding of SEO writing best practices (such as inserting keywords/anchor text naturally and effectively). Have a strong command and critical thinking skills to align with the focus for SEO, Topics, Industry, Content and Positioning. Work within and advise on SEO best practices for the Blog Strategy. Keep up with our competition from time to time - test measure and produce. Must be accountable, punctual and keep up with the workload. Strong communication and ability to present new ideas, creative ways and study industry best practices/competition to create and maintain a unique strategy for our content. The speaking industry is huge, as are our SEO and Keywords...however we are competing in Canada primarily. This gives us an ability to beat competition in Canada if done correctly. We also want to become a source for event resources, best practices, knowledge sharing, etc.

Public Speaker Profiles - SEO Optimization, New Entries and Profile Updates

Positions available: 3 We are currently launching a new website for our company and we have a project that we require a talented data entry guru to take the lead with streamlining our processes for our database. This project is to help us speed up our launch or our website and to optimize our pages for SEO. We have a database of over 300 speakers in our network and on our site, and we require assistance with each speaker page for the site: 1. The project consists of first going through our email folders which have updates for speaker portfolio's that are on our current website. We also have new speakers that need to have profiles created for them on our current site. You will be required to "clean up these folders" until there are no more updates or emails in them. Select the new speakers into a couple of the topics from our site so that the post become live and so that the speaker can be searched. 2. Maintaining our speaker database by entering new and updating customer account information,We have a current list of speakers in an excel sheet that we hope to have you update with new speakers, as well as mark down any information still needed to complete their profile to our standards. 3. Update our contact lists, sales list, data base and speaker lists in all documents/drives. 4. Enter in Main Keyword, Set URL, Rename Images and and work in improving SEO optimization based off Rankmath score (plugin for our site for SEO) 5. Assist our developer to ensure that all the information will transfer from the old website to the new website. Test Each profile on front and backend to ensure all information is visually and functionally working. 6. Assist us with our speakers who are appearing on the front page of our site. 7. If there is time, run a Youtube campaign with our videos that are from third parties to obtain permission to utilize the video for our site. Update the playlist, optimize the playlist description for YouTube's copyright policies and optimize descriptions for SEO on YoutTube. Skills we require: - Enter Keywords, tags, topic tags for speaker profiles on SBC website (rank math) - Assist with rewriting pages for SEO optimization - Prepares source data for computer entry by compiling and sorting information. - Establishes entry priorities. - Processes customer and account source documents by reviewing data for deficiencies. - must keep our content, passwords, strategy confidential outside of our company - must be able to work at the project 6-8 hours a day - must be accountable and reliable If you are process driven and passionate about backend tasks and we would like to meet you. Ultimately, you should be able to enter as well as update relative data, keywords, topics, and tags to ensure our speaker profiles get the most exposure which increases overall SBC rankings. We will guide you though each step and be available to manage the project so we are all set up for success.