Scale Collaborative - Community Mapping + Market Research

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Scale Collaborative is a group of companies focused on social innovation and the social economy. We support a number of initiatives, including the BC Social Procurement Initiative (www.bcspi.ca). The BCSPI helps local governments across BC to align their spending to local community outcomes through social procurement. We currently have 30 government members, and are looking for a student team to take on mapping, market research and developing case studies. This project will help support governments to source more from local and social enterprise suppliers, and support local economies, part of helping communities recover from COVID-19. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 50 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Map the local government spend- identifying local suppliers, key industries and areas where spending could shift to support local economies Conduct market research on key industries and develop messaging to support local suppliers in these industries to respond to procurement opportunities Conduct case studies (interviews and write up) with BCSPI members that demonstrate the impact of social procurement IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Detailed oriented and able to quickly sort information into spreadsheet templates Conduct market research on specific industries where there are opportunities for spending shift Creative ideas about how to engage vendors in identified industries and build awareness around social procurement opportunities Able to conduct interviews in a professional manner, and synthesize information into a case study story FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Community mapping results Market research/scan on top 5 industries 6 case studies IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Kristi Fairholm Mader

Scale Collaborative - Marketing Plan & Content Creation

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Scale Collaborative is a group of companies focused on social innovation and the social economy. We support a number of programs and initiatives, including Thriving Non Profits (TNP) ( https://thrivingnonprofits.ca/ ). TNP helps non-profits and charities become more financially resilient and more entrepreneurial, allowing them to become less grant-dependent, diversify their revenue and maximize their traditional revenue strategies. This is incredibly valuable information that can support charitable sector organizations to create deeper impact and remain resilient in the face of challenges like COVID-19. We are looking for a student team to undertake market analysis, create a marketing plan and produce some initial marketing content based on the new plan. The goal of this project is to establish new and creative marketing approaches to help more organizations learn about and take part in this valuable program. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 50 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Conduct a marketing analysis by looking at the existing marketing and communications materials and providing suggestions for improvement. Potential to also conduct competitor research, current market analysis and create client/audience profiles. Create and recommend a marketing plan for the program to streamline program messaging and cohesion Create some sample marketing materials in line with the marketing plan (potentially short videos and social media posts) IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Communications and marketing experience an asset Conduct market research & collect data Provide creative ideas for engaging marketing content Produce marketing content samples FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Market research Marketing plan Sample marketing materials (social media posts, short videos etc.) IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Robyn Welsh