Digital Marketing Plan

Number of individual students required: 9 Project will be executed in phases and students will be able to complete it asynchronously while meeting project milestones. Phase 1: Training Phase (about 10-15 hours) Students will be provided with recommended training modules in the form of FREE e-courses which can be completed at their own pace and time. Areas focused aligns with our project: Social Media marketing, SEO, Content Marketing Students will provide a screenshot/certificate of completion. Phase 2: Project Execution Phase (about 40-45 hours) Students will submit a Strategic Plan by: Evaluating ideal customer profile and buyer personas within the customer profile. Evaluating recent successful user-generated campaigns, preferably in our industry. Selecting a primary social media channel for our campaign and suggesting/creating unique posts. Developing a campaign plan including Content, hashtag, and messaging. Creating a content calendar and a set of content for the duration of the campaign. Optional/additional deliverable for the project: Evaluate and improve our website's SEO. Through this campaign, we hope to increase our leads and brand awareness and drive sign-ups on our website. The submission would be a combination of a strategic plan in the form of a PDF and marketing content in the form of jpeg images . Bonus points for using your social media platforms to tag us! Phase 3: Reflection and Review (about 10 hours) We want to hear about how our training modules of FREE e-courses helped you during the Project Execution Phase. Students are asked to submit a PDF report in a proper format , which includes: A separate 150-200 word review of how every included e-course within our training module helped you create a digital marketing strategy (i.e how much job assistance was provided by individual e-courses) during the Project Execution Phase. This part should focus on the relevance of individual e-course in relation to the Project Execution Phase (be sure to mention if it didn't necessarily help). Rate every e-course and the "job assistance" provided by them to successfully executing the project in phase 2 (how many stars out of 5?) 50-100 word summary of pros and cons of every e-course. A general rating for every e-course (how many stars out of 5?). Difficulty level of every e-course (how many stars out of 5?).

Project or Internship - Brand analysis

Positions available: 3-4 (individual or as a team) Being ten years old as an organization, we would like to conduct a review of our brand to understand how our target audiences resonate with our work. Our goals for the project are: To understand how we can better communicate our impact to potential program participants; How our brand (colours, name of the organization and of our programs, slogans, etc) resonate with our audience of young changemakers in our three market segments (under 18, 18-25, 25+), plus our potential donor base. What changes could be made to refresh our brand and better help us articulate the impact we'd like to see in our work. We will provide access to previous research projects and program participants for interviews and other statistics and reports we have available. If an internship, we will provide: Shadowing opportunities to see how our program works; Regular check-ins to provide feedback on project direction; Supports and resources to implement the intern's plan, with the intern as the project lead

Hiring Consultancy

In the past, we have had challenges hiring and retaining top-quality talent. We would like to develop a system to effectively build our workforce. Working with students, we want to overhaul our hiring practices and implement structures best practices. Students should be prepared to: Evaluate our current recruitment and selection procedures. Develop hiring systems and processes, based on best practices and our organizational needs. Consider the use of psychometric tests, assessment exercises, and standardized interview practices. Present a revised hiring methodology for our organization to adopt, with references

Digital Marketing Agency Opportunity

Tiny Planet Digital (TPD) is able to offer a virtual internship opportunity for 4 BIPOC students part of the Level Up Program . The primary focus for the student will be: Content management - Centralize content calendar for efficiency and tracking (Facebook, Instagram, Twitter, LinkedIn, TikTok, Blog, Website) Social media growth - Finding innovative ways to grow TPD’s social media presence - increase following, engagement rates, and reaching new audiences within our niches (Facebook, LinkedIn, Instagram, Twitter, TikTok) Content diversification - Finding creative ways to produce content while following TPD’s centralized content strategy for all outgoing messaging. For example, TikTok videos, IG reels, IG live, podcasts and more. Our goal at the end of this experience is: Branding and Marketing Communications - For the students to help us improve our agency's presence and capture greater market share. SEO Strategy & Recommendations - For the students to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. We will plan to communicate with our virtual intern(s) using these communication tools: Slack & Email Primary contacts : Lauren Castelino, Impact & Digital Marketing Strategist and Jonathan Holloway, Account Executive - Hotels and Tourism

😀Digital Marketing - Seo (search Engine Optimization)

# of students we are looking for: 4 Short Desc: As part of LEVEL UP: Multidisciplinary Projects , we will like 4 students to help optimize our company's SEO (search engine optimization). The total max hours will be 80 hrs per student, paid by LEVEL UP: Multidisciplinary Projects program. Detailed Desc: We will require 4 students as a group effort to help us resolve the following SEO errors. URL too long Issue. Description If the URLs are longer than 75 characters, this may prevent some browsers from processing them correctly. On top of that, it will be easier for search engines to crawl URLs with an optimal length of up to 75 characters. Duplicate description meta tags: Duplicate description meta tags were found on your website's pages. As a result, you may miss the opportunity to use more relevant keywords to describe each individual page. Redirect issue: Redirect landing pages return a 4XX or 5XX response code. These pages were either deleted or are inaccessible due to server problems. As a result, search engine robots are not able to crawl such pages, and visitors who see an error in the browser will most likely leave your site. No inbound links: Some pages of the website don't have any internal links pointing to them. Search engines can only find and index such pages if they are indicated in the XML sitemap or via external links. Your website visitors cannot access such pages from other pages of the site. images too big: This issue is triggered if the images you use on your website are too large. Images are usually the "heaviest" page elements in terms of size, and if the page loads slowly, in most cases, it is because of the size of the images.

Digital Marketing Consultant - Level Up

Who we are: The Greater Vancouver Food Truck Festival is a community-focused event company that brings together BC's best food trucks, artisan market vendors and live entertainers for a series of weekend festivals! We are a small but mighty team of four looking to level up our business and grow our team in 2022. Our Current Challenge: We are in the planning stages of our 2022 events and we are looking for students to help us curate our marketing plan. Marketing the events is critical to their success. Simply put, we need people to know who we are targeting and how to let them know what's happening in their communities. We also believe in giving the community the greatest experience for the best value - collecting and interpreting their feedback is essential. Our Desired Outcome: At the end of the project, we are looking for a solid marketing plan that we can use to launch the events as well as a guide to assist us in the lead-up, during and post-event process. We want to deliver consistent brand messaging while considering the different demographics within each of the communities we serve. Our goal at the end of this experience is: Branding and Marketing Communications - help us improve our brand's presence and capture greater market share. Market Research - help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing align with our target sector/customer. Public Relations - help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - help us implement better prospecting that increases conversion rates and boosts our sales team's performance. SEO Strategy & Recommendations - help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, eg. Mailchimp, Google Sheets, Excel, Canva) Content development, including social posts, blog posts, LinkedIn articles, and website copy.