Sales and Marketing Strategy

We have recently created a 2FA app (Paxis) for companies like ourselves (Managed Service Providers) to use to increase their security. We felt this is an essential product since MSP’s are a big target of hackers and social engineering is on the rise and currently there really isn’t anything like this to protect us. We would like assistance in creating a sales/marketing strategy for Paxis. This app doesn’t have a lot of competition, there is a defined client base and we are looking to market North-America wide.

Strategic Marketing

It’s important for us to have a well-defined marketing strategy, one that optimizes our competitive advantage and results in desired conversions. This project will include the following tasks: Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; create useable social media and blog posts; and expand social media assets. Marketing Communications - Recommend changes to advertising and PR materials, including social media engagements and create an integrated marketing campaign. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration for our B2C and B2B offerings; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic; optimize the customer journey; and increase inbound leads. You'll be working with a fun and collaborative team at Clavis Studio. We will give you access to organizational assets you may need for this project and provide any other support necessary.