Marketing Plan - Marketing Mix

Interns - 8 individuals or teams of 2 to 4 students. Courses - 4 Teams to work on this project Project is valid for all groups from October/November/December 2022 onwards. Our Service Firm has the P's of the Marketing Mix : People Because most services are provided by the people and experienced by the people by their motivation and behavioral characteristics, they make a huge difference in customer satisfaction. Previous Teachers, Alumni, Current-Students, Parents, Siblings, Relatives, Management People and Prospective students themselves affect the decision of selection of a Career Transition firm. Processes The procedures, mechanisms and flow of activities . (Ivy, 2007) believed that services are often realized in many steps, mixture of such a number of steps constitutes the service process. Process includes flow of activities like; Teaching Learning Methods, Research Activities, Placements, Industry Interactions & Tie-Ups, Co & Extra-Curricular Activities, Alumni Interaction etc.

Research funds and application

The students that apply to this project should study and find the international Research fund programs, like Horizon 2021-27 in EU, that fits the company services, skills and expectations. They have to list the requirements of the calls and how they match with the company resources and solutions, and should be able to evaluate connections for partnership. Finally they have to follow the procedure to apply and set the Gantt diagram about deliveries and the required documentation. Their role should cover only the period of the specific project related to the course or the internship program time. Each student, or some student freely grouped has to: study and understand the R&D services provided by the company in the field of tech&engineering, and list them read and understand the Research fund programs calls, and list them match all the calls with company opportunities and select the real possible ones list all the requirements, including the required international partnership check all the collected requirements, documentation and partnership with the company consultant follow all the application procedures with the company consultant and partners make a detailed Grantt diagram with all the deliveries for the company in terms of project development, and documentation with option to deal with delays

Dreamcatcher - Developing a Magical Trail on a 40 Acre Animal Ranch

PROJECT DESCRIPTION: Due to covid, we began a small tourism business on our property to allow for families to get out of the house and into nature and with animals to destress/decompress and rejuvenate. People are invited to either visit our therapy horses, donkeys, sheep, goats and chickens over the fence or to go in with them with staff supervised interactions. As an extension of the project, we have now created "magical trails" and a "goat outlook" on the property to encourage more people to attend the program, to engage them with more to do and to work toward ensuring the longevity of the new business. We are also introducing goat yoga, horse mindfulness and family birthday parties on the land. At this time, we are seeking help to research other similar trails or projects in Canada and to gather creative ideas for our expansion and marketing strategies. We are hoping this Intrapreneurship program will provide people to help us to do this! HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE: 5 TIME COMMITMENT PER STUDENT: 70 KEY PROJECT ACTIVITIES Research similar projects to the one outlined in the request, create ideas for improvement of our project and generate marketing strategies and materials to enhance our growth. IDEAL ROLES/RESPONSIBILITIES: Researching Marketing Advertising Creating FINAL PROJECT DELIVERABLES: Factual info on competitive markets, productive info on how to market appropriately Creative ideas for generating interest Budget analysis on scope of the project to finish Feasibility study PROJECT MENTOR NAME: Eileen Bona

GET Payroll Solutions - Market Research

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: GET Payroll Solutions is the parent company for North Star Payroll, a payroll processing software. North Star Payroll is developing a new employee service offering called Comp Hub. This new service will offer employees the chance to design their own compensation plan based on the parameters set out by their employer, something not currently offered in the market today. The project scope is to make a detailed plan on how we are going to roll out these features in the form of a presentation that we can deliver to both investors in the project as well as to potential customers. To do this we will need to validate the key features, research if we might be missing much needed/wanted features; identify our target market (industry/sector); gather intel on our direct and indirect competitors; develop a marketing strategy and create our sales/revenue model. [ Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.] HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 4 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 50 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Vision and Value Proposition Target Market and Opportunity Competitioin Marketing Strategy Sales and Revenue Model IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Communication Teamwork Research and Analytical Capabilities Marketing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Intrapreneur student team will each take on a project plan task and then convene and combine all elements into a cohesive and well-designed project plan The final project plan should involve a clear and detailed business implementation plan including a pitch deck to present to potential investors, stakeholders, and potential customers.. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) The project will be provided in English. PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: The project mentor will be Leah Murphy, Founder and CEO.

Bluethumb Technologies - Social Media Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Bluethumb Technologies is socially innovative financial technologies start up that specializes in technological solutions to todays social problems. Our first product aims at allowing retailers to attract and retain new customers while directly targeting poverty in our communities. We are looking for 2 -3 eager social media Rockstar's to help us build our social media platforms and bring awareness to now only our product, but the issues that everyday people in our community face. Please see www.blueprintliveshere.ca for more information about the product. We expect each student to work 70 hours over the course the seven weeks you will be with us. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Build our social media platforms on facebook, instagrapm, twitter and linkedin. Create posts on the platforms at least twice per week that will drive traffic and create more followers Find groups of people to invite to follow our pages on each platform. Build all platforms by at least 500 - 1000 followers. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing background and social media experience are assets but not required. Be willing to learn! Attend short weekly meetings on a day that works for all of us. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Increased social media activity on all above-mentioned platforms add at least 500 to 1000 more users on each social media platform over the 7 weeks. Copies of material created for the social media posts.

ION Print + Marketing Solutions - Product Launch Strategy

PROJECT DESCRIPTION: Product Launch Strategy - Self Publishers Program ION Print + Marketing Solutions is committed to providing caring, responsive, innovative, flexible solutions to our customers to maintain strong relationships and provide successful results. As a company that provides innovative print and marketing solutions to our customers, we are dedicated to finding gaps in markets and developing effective business solutions. KEY PROJECT ACTIVITIES: We want to expand our solution offering with a new line: a Self Publisher Print on Demand, Fulfillment, and Marketing Solution. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. What is our ideal target market for this service and campaign? How can we reach them most effectively? What are their pain points? What are their business goals? 2. Who are our closest competitors and how do we differentiate ourselves? What have they done that has worked for them? What have they done that hasn't worked for them? 3. How do we establish our brand: Build awareness, acquire customers, and defend any early success? 4. What are the most effective marketing deliverables to get this service in front of our target audience? IDEAL ROLES/RESPONSIBILITIES: We are looking to gain alternative perspectives on potential marketing tactics, better understand the current competitive market, and create a strategy to implement and market this program to our target customers.

Rising Fitness Company - Go-To-Market (Marketing)

Opportunity: #2: Fitness company PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We're looking for an energetic team to help revamp our go-to-market strategy in all things marketing. We're a remote company based in Vancouver that works with 3 technology companies looking to grow and scale through marketing activities. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Social Media WIXX Websites Marketing material (using Canva) SEO optimization Market research FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Social media scheduling and growth across all platforms Increasing SEO optimization by market research and back end links Providing updated pitch decks Creating and maintaining WIXX websites Using marketing research on SEM to provide action plans

Tamvoes Health - Marketing + Social Media, UI/UX Research

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Are you looking for a position where you will work with a small team within a start-up company and you can learn what it’s like to work in a dynamic, fast paced work environment, add value and expand your skills in the field of marketing or UI/UX design? Tamvoes is currently launching a mobile application for our platform and we need enthusiastic individuals who is passionate about their work to join our team as a Social Media Coordinator and UI/UX Design Specialist. TAMVOES is growing rapidly and is in the heart of the booming tech industry in Waterloo. The role will allow you to expand your horizons and grow with our company. We are a company that believes in a valuable learning experience for everybody with a fun and diverse team of employees who are passionate about their roles and working for TAMVOES. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Social Media Coordinator: Social media engagement on Instagram, Twitter, LinkedIn and Facebook Keep up to date with social media trends, new competitors, and customer feedback on content in messaging and via email Collaborating with other members of the marketing team UI/UX Design Specialist: Researching customer behaviour in order to best educate new users on utilizing the mobile application User Experience input for the front end of the application IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Social Media Coordinator: Assisting in creation of stories and other creative content Assist in increasing brand awareness, increasing followers and influencing conversations with potential customers UI/UX Design Specialist: Testing of the Tamvoes mobile application Determining most efficient/easy method of utilizing the app from a UI/UX perspective Experience with UI/UX design is an asset FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Social Media Coordinator: Verified status on IG, Twitter and Facebook Consistent growth on social channels UI/UX Design Specialist: Final project report containing recommendations for new user tutorials on the app Recommendations over the duration of the project regarding bug fixes and optimizations

Areli Beauty - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: ABOUT COMPANY Areli Beauty was founded in 2020 to formulate skincare products that would elevate the skin’s natural radiance and also provide much-needed moisture. We currently offer a range of plant based natural skincare products specifically body scrubs, oils and lotions. Our brand is built upon a self love approach to beauty and wellness. PROJECT SCOPE : Marketing and Social Media Strategy We would like students to help us with creating and posting content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. To accomplish this, we expect the student(s) will: Social Media Coordinator Scope: KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Write blog articles, email newsletters/sequences and social media content pieces on assigned topics Assist with a social media video launch to promote our organization Develop and post engaging content for social media platforms Ultimately, you will be working on content creation for our organization, including graphic, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and graphic skills would be the ideal candidate for this project. Sales Team Scope : Students will provide support to our team in sales areas such as lead generation, pitching, and customer success. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Lead generation Drafting elevator pitches and marketing copy Drafting slide decks for pitch presentations Drafting guidelines for resolving customer complaints and inquiries Creating a customer journey. Marketing and Communication scope: Students will work to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Assist with development of brand strategy and brand voice to support sales initiative Copywriting, Drafting a communication plan or strategy to address public perception of our company. Drafting a strategy for use of paid media advertising via ads, social media and email newsletter Marketing procurement research Research and connect with PR companies Identify media outlets that are most beneficial to share our brand story A student or team with excellent research and writing skill will be best fit for this role. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 5

SASS - Marketing Bootcamp

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: SASS Marketing Agency is an agency located in Edmonton, AB, our current team is made up of 5 women from the BIPOC community. We help businesses within the BIPOC community by elevating their brand marketing so they can have a share of the market. We work remotely with weekly team meetings via zoom, we communicate through slack and track projects using Trello. We support each other within the team and take pride in the work we deliver. We celebrate wins and value opportunities to grow and learn. Our core values are Excellence, Authenticity, Integrity, Results. We look forward to working together! The project we're needing help on is our Marketing Foundation Bootcamp. We ran our first 6 week Bootcamp from Jul 19 - Aug 23, 2021 with 4 business owners enrolled, and we're planning to run our second Bootcamp on March 30, 2022. The first Bootcamp was a success and we want to offer this Bootcamp again since we're having inquiries about the future launch dates. We want to do the Bootcamp on a bigger scale, but need help to make sure it goes smoothly with research, coordination, project management, and outreach. The Bootcamp gives the business owners the insights, knowledge and tools to successfully start their business, giving them the essential marketing foundations to promote their business and brand. In particular, we are looking for help developing the email/mail outreach campaigns, generating leads in the community and ideas/improvements that can be made to the current promotion/advertising efforts. Skills supported on this project: Communication, problem-solving, resiliency, design, teamwork, analytical. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Project management - Overseeing all aspects of the project, tracking milestones and activities Outreach - Lead generation, seeking organizational/influencer partnerships for referrals, speaking opportunities for exposure to the Bootcamp, email marketing Market Research - Conduct analysis of niche market to help develop content for the Bootcamp, client industry research, competitor analysis IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Coordinator/Project Manager Market Research/Outreach FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A document outlining the action plan for Bootcamp promotion and advertising A document that outlines various leads generated in our community and around Canada A document that outlines email/mail outreach, built out with steps to take and timeline for activities

Social enterprise web design

At Womb & Wellness we aim to take the work and worry out of finding maternity services. To help our customers easily access the care they need we are looking for student assistance to build a user friendly directory and accompanying provider profile pages. Students would be expected to: Research and choose an appropriate Wordpress directory theme Build a user-friendly directory and input existing provider data Build profile template pages for each provider type Create profile pages for existing providers Present final directory, explain functionality and provide instructions for adding new providers to the database If you have the right combination of skill and passion we'd love to work with you.

Sports Marketing Internship II

We're looking to find a highly motivated marketing content creators to work with our team, to help us with all things social media. We would like students to help us with creating content that is aligned with our vision. We will ensure the student has a clear understanding of what these elements are for our organization. Based on our goals, we are looking for the student to work on the following: Social Media Management: oversee the different channels we own, post content (i.e, post a product photo, repost a random football video, Fantom video, review from amazon, motivational quote etc.) Drive traffic to our site, walmart.com or amazon.com to sell our product Tag any relevant people in posts with the goal to get a repost Use relevant hashtags on our posts SEO and other marketing-related tasks The goal is to have an intern posting relevant content on our social media channels to increase awareness, nurture engagement, and drive sales.