Seneca Polytechnic

Toronto, Ontario, Canada

The course is the students’ opportunity to execute a professional marketing or business research study in their area of specialization. Students exercise their professionalism and applied research skills to facilitate a sound business decision on a problem/opportunity in a real client business context.  In this course, students apply their research design and execution skills (e.g., survey writing, focus group, interviews, desk research, etc.) using consultative, project management, and client service knowledge as they work in teams on a marketing problem. They prepare a professional research report and present findings and recommendations to a selected audience. Address client project needs by evaluating the availability of secondary research and designing required primary research Collect research data to maximize representative, timely, and comprehensive research findings Use project management techniques to execute the research process Adhere to professional and ethical guidelines to minimize harm to participants and challenges about the authorship Interpret research findings to formulate recommendations Present results and recommendations to disseminate research findings  

York University - School of Continuing Studies

In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.

York University - School of Continuing Studies

In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.

RBC Future Launch

The course is the students’ opportunity to execute a professional marketing or business research study in their area of specialization. Students exercise their professionalism and applied research skills to facilitate a sound business decision on a problem/opportunity in a real client business context.  In this course, students apply their research design and execution skills (e.g., survey writing, focus group, interviews, desk research, etc.) using consultative, project management, and client service knowledge as they work in teams on a marketing problem. They prepare a professional research report and present findings and recommendations to a selected audience. Address client project needs by evaluating the availability of secondary research and designing required primary research Collect research data to maximize representative, timely, and comprehensive research findings Use project management techniques to execute the research process Adhere to professional and ethical guidelines to minimize harm to participants and challenges about the authorship Interpret research findings to formulate recommendations Present results and recommendations to disseminate research findings