Marketing Research Capstone - Winter 2025
MRT491
The course is the students’ opportunity to execute a professional marketing or business research study in their area of specialization. Students exercise their professionalism and applied research skills to facilitate a sound business decision on a problem/opportunity in a real client business context. In this course, students apply their research design and execution skills (e.g., survey writing, focus group, interviews, desk research, etc.) using consultative, project management, and client service knowledge as they work in teams on a marketing problem. They prepare a professional research report and present findings and recommendations to a selected audience. Address client project needs by evaluating the availability of secondary research and designing required primary research Collect research data to maximize representative, timely, and comprehensive research findings Use project management techniques to execute the research process Adhere to professional and ethical guidelines to minimize harm to participants and challenges about the authorship Interpret research findings to formulate recommendations Present results and recommendations to disseminate research findings
MRT 491 - Marketing Research Capstone (Seneca Polytechnic)
MRT491
The course is the students’ opportunity to execute a professional marketing or business research study in their area of specialization. Students exercise their professionalism and applied research skills to facilitate a sound business decision on a problem/opportunity in a real client business context. In this course, students apply their research design and execution skills (e.g., survey writing, focus group, interviews, desk research, etc.) using consultative, project management, and client service knowledge as they work in teams on a marketing problem. They prepare a professional research report and present findings and recommendations to a selected audience. Address client project needs by evaluating the availability of secondary research and designing required primary research Collect research data to maximize representative, timely, and comprehensive research findings Use project management techniques to execute the research process Adhere to professional and ethical guidelines to minimize harm to participants and challenges about the authorship Interpret research findings to formulate recommendations Present results and recommendations to disseminate research findings
CSDA2020-Data Analytics Capstone Project S23
CSDA2020
In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.
Data Analytics Capstone Project S22
CSDA 2020
In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.
Management and Leadership - Capstone Project
MNGM 4005
Students gather information, analyze the situation, and prepare and present a plan to solve a problem or achieve a goal of an actual organization (business, not-for-profit, or public sector). Students integrate their knowledge of business functions and sector research to solve problems and set strategies. Specific recommendations are presented, accompanied by a formal written report. Course Content: Establishing contact and defining the consulting relationship Planning the project Identifying data sources and research methods Conducting primary and/or secondary research Setting team roles and responsibilities Diagnosing interventions and forming recommendations Responding to coaching and incorporating feedback Writing reports and presenting the plan
Management and Leadership - Capstone Project
MNGM 4005
Students gather information, analyze the situation, and prepare and present a plan to solve a problem or achieve a goal of an actual organization (business, not-for-profit, or public sector). Students integrate their knowledge of business functions and sector research to solve problems and set strategies. Specific recommendations are presented, accompanied by a formal written report. Course Content: Establishing contact and defining the consulting relationship Planning the project Identifying data sources and research methods Conducting primary and/or secondary research Setting team roles and responsibilities Diagnosing interventions and forming recommendations Responding to coaching and incorporating feedback Writing reports and presenting the plan
Data Analytics Capstone Project W22
CSDA1050
In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.
Data Analytics Capstone Project F21
CSDA1050
In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.
Data Analytics Capstone Project S21
CSDA1050
In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.
Data Analytics Capstone Project
CSDA1050
In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.
Management and Leadership - Capstone Project
MNGM 4005
Students gather information, analyze the situation, and prepare and present a plan to solve a problem or achieve a goal of an actual organization (business, not-for-profit, or public sector). Students integrate their knowledge of business functions and sector research to solve problems and set strategies. Specific recommendations are presented, accompanied by a formal written report. Course Content: Establishing contact and defining the consulting relationship Planning the project Identifying data sources and research methods Conducting primary and/or secondary research Setting team roles and responsibilities Diagnosing interventions and forming recommendations Responding to coaching and incorporating feedback Writing reports and presenting the plan
Data Analytics Capstone Project
CSDA1050
In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.
Data Analytics Capstone Project
CSDA1050
In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.
Data Analytics Capstone Project
CSDA1050
In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.
Big Data Capstone Project
CSDA1050
In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.
Big Data Capstone Project
CSDA1050
In the final course of the Advanced Data Science and Predictive Analytics Certificate, students spend 8 weeks creating an analytics solution/model for your organization. This capstone project includes analysis of a real-life scenario, including business problem framing, translating to an analytical problem statement, data collection, preparation, integrating, modelling and analyzing and will result in a final report/ presentation that outlines recommendations and a solution deployment plan.