Jaden Gooden
Learner -
(3)
3
Location
Brampton, Ontario, Canada
Bio

My name is Jaden Gooden. I am currently a third-year student at the University of Guelph, in a marketing management program. I am very passionate, driven, focused, and always looking to learn something new. I welcome all tasks with open arms in hope of gaining valuable experience that I will be able to apply to my life in the future.

Portals
Categories
Communications Product or service launch Marketing strategy

Skills

Marketing 6 Communication 3 Blog posts 2 Innovation 2 Marketing strategies 2 Social media 2 Social media marketing 2 Target market 2 Application programming interface (api) 1 Brand strategy 1 Business communication 1 Cannabis 1 Cannabis and hemp extraction 1 Cheesemaking 1 Content creation 1 Cooking 1 Copywriting 1 Digital content creation 1 Experimentation 1 Google sheets 1 Go-to-market strategy 1 Honesty 1 Imagination 1 Integrated marketing communications 1 Intrapreneurship 1 Management consulting 1 Marketing mix 1 Market research 1 Market segmentation 1 Market share 1 Mental health 1 Newsletters 1 Press releases 1 Public relations 1 Research 1 Sales prospecting 1 Selling techniques 1 Social marketing 1 Tax laws 1 Trade agreement 1 Writing 1 Zoom (video conferencing tool) 1

Achievements

Latest feedback

Cindy Wheeler
Cindy Wheeler
VP Board of Director
June 1, 2021
Team feedback
Great Job, Jaden! Your support was huge for the Rotary Home Projects.
Marketing strategies Communication Marketing mix Marketing Social media marketing Zoom (video conferencing tool)
Riipen Strategic Projects (1.0)
Level UP SEO & Social Media Projects
Riipen Strategic Projects (1.0)
Amazing Race Bruce Grey (Owen Sound Rotary Club)
Social Media Project/ Amazing Race Bruce Grey
Amazing Race Bruce Grey (Owen Sound Rotary Club)
Calum Bird
Founder
August 16, 2021
Team feedback
When given specific instruction, Jaden performed well when provided sufficient guidance.
Marketing Go-to-market strategy Honesty Innovation Experimentation
Riipen Strategic Projects (1.0)
Level UP Marketing Projects
Riipen Strategic Projects (1.0)
Trelent
Marketing Trelent
Trelent
Joanne Morrison
VP of Marketing
July 30, 2021
Team feedback
I asked Jaden to do some research on the wellness market and his end report provided some useful insights. However, for an 80 hour project, I expected more depth and breadth. I also asked him to write some tweets related to some blogs. He did 10 out of the 100, which I'm not sure required much time. Generally, the quality of his work was adequate but he did not seem very engaged nor did he give me the impression that this internship was a high priority for him. I'd encourage him to over communicate during his next internship, check in more frequently, and show more interest and enthusiasm for the work.
Communication Target market Google sheets Public relations Press releases Market segmentation Sales prospecting Blog posts Marketing Integrated marketing communications
Riipen Strategic Projects (1.0)
Level UP Marketing Projects
Riipen Strategic Projects (1.0)
CaniBrands
Virtual Internship Opportunity: Marketing
CaniBrands

Recent projects

CaniBrands
CaniBrands
Mississauga, Ontario, Canada

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for 3 marketing students or teams. Our goal at the end of this experience is: Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. We would like students to complete research at both the local and national levels in order to place articles and content to raise awareness for the business. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign. We would like the student(s) to help us improve our brand's presence and capture greater market share. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Market Research - Investigate our competitive landscape, especially competitor social media presences; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Klaviyo, Google Sheets, Excel Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email

Matches 2
Category Marketing - general + 3
Closed
Pay What You Can Peer Support - PWYCPS
Pay What You Can Peer Support - PWYCPS
Innisfil, Ontario, Canada

Digital Content Creation- 5 Students Needed

Positions available: 5 We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our team is looking for someone who can help us drive more traffic and get on more platforms, forums, directories, etc. The primary project requirements involve a list of activities focusing on our first 5 topics on our site To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Objectives/Goals: Join Facebook Forums and mention the site Join Reddit Forums and mention the site Join Mental Health Chat Rooms/Support Group Forums and mention the site Tweet and Post on Instagram once per week focusing on one of these 5 topics Contact newspapers and TV stations and tell them what we're doing Help Find and Apply for Grants Help Find and Apply to Get on Directories Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. The goal is to get more people hearing about the site and ultimately signing up for sessions If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Matches 1
Category Marketing - general + 4
Closed
Amazing Race Bruce Grey (Owen Sound Rotary Club)
Amazing Race Bruce Grey (Owen Sound Rotary Club)
Owen Sound, Ontario, Canada

Social Media Project/ Amazing Race Bruce Grey

Our Amazing Race Bruce Grey can offer a virtual internship opportunity for 2 teams of 3-4 students each The primary focus for our student Interns will be: We need to educate (through social media & marketing) our Bruce Grey Community about the need to support our kids in need! Can you help us to be active on the many platforms? We need you! We need help with social media/marketing in a big way. Ways you can help us: Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy based on your organization's budget and current marketing strategy. Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion). Social Media: An analysis of how to leverage social media channels to reach different customer groups Conduct external analysis (including customer, competitor, market, and environment) and marketing mix performance. We will plan to communicate with our virtual intern(s) using these communication tools: (zoom, phone, or email) Primary Contact : Cindy Wheeler

Matches 1
Category Social media marketing + 2
Open
Wacky Willys
Wacky Willys
Victoria, British Columbia, Canada

Social Media Marketing Strategy & Implementation Plan

Positions available: up to 10 students in teams or as individuals Wacky Willys is looking for ambitious creative Social Media Marketing champion/s to create a Social Media Marketing Strategy and then roll that into a step-by-step implementation action plan. The goal is to enable us to build and maintain a strong digital footprint presence for our new commercial brand and breathe new life into our legacy products. Our ideal candidate/s are imaginative innovative marketing students who are keen to engage with an exciting emerging industry and market. For this position, it’s essential to be cool with the Cannabis/Hemp Culture and be up-to-date with new technologies, apps and marketing trends. We currently and badly use; WordPress, Klayvio, Tido, Instagram, LinkedIn and Facebook. That’s why we need you! If you are keen to help us with a trail-blazing social media strategic implementation plan for the legalized Cannabis and Hemp Extraction Industry, and are driven by the desire to set up an original, funky cannabis friendly social marketing strategic action plan, we would be excited to have you join our Wacky Team. Project Deliverable Options: Social Media Marketing Strategy with a a step-by-step implementation action plan. Additional Deliverables Required: Market Research - Target Market Database Commercial Market Research - Target Market Database Wholesale Market Research - Regulatory Standards

Matches 1
Category Communications + 3
Closed

Work experience

Retail associate
Mark's work warehouse
Guelph, Ontario, Canada
September 2020 - January 2021
Camp leader
City of Brampton
Brampton, Ontario, Canada
June 2019 - August 2019
Crew member
Mcdonald's
Brampton, Ontario, Canada
April 2016 - April 2018

Education

BComm , Marketing management
University of Guelph
September 2018 - Current