Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for 3 marketing students or teams. Our goal at the end of this experience is: Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. We would like students to complete research at both the local and national levels in order to place articles and content to raise awareness for the business. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign. We would like the student(s) to help us improve our brand's presence and capture greater market share. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Market Research - Investigate our competitive landscape, especially competitor social media presences; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as Klaviyo, Google Sheets, Excel Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email

Digital Content Creation- 5 Students Needed

Positions available: 5 We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Our team is looking for someone who can help us drive more traffic and get on more platforms, forums, directories, etc. The primary project requirements involve a list of activities focusing on our first 5 topics on our site To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Objectives/Goals: Join Facebook Forums and mention the site Join Reddit Forums and mention the site Join Mental Health Chat Rooms/Support Group Forums and mention the site Tweet and Post on Instagram once per week focusing on one of these 5 topics Contact newspapers and TV stations and tell them what we're doing Help Find and Apply for Grants Help Find and Apply to Get on Directories Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. The goal is to get more people hearing about the site and ultimately signing up for sessions If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Social Media Project/ Amazing Race Bruce Grey

Our Amazing Race Bruce Grey can offer a virtual internship opportunity for 2 teams of 3-4 students each The primary focus for our student Interns will be: We need to educate (through social media & marketing) our Bruce Grey Community about the need to support our kids in need! Can you help us to be active on the many platforms? We need you! We need help with social media/marketing in a big way. Ways you can help us: Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy based on your organization's budget and current marketing strategy. Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion). Social Media: An analysis of how to leverage social media channels to reach different customer groups Conduct external analysis (including customer, competitor, market, and environment) and marketing mix performance. We will plan to communicate with our virtual intern(s) using these communication tools: (zoom, phone, or email) Primary Contact : Cindy Wheeler

Social Media Marketing Strategy & Implementation Plan

Positions available: up to 10 students in teams or as individuals Wacky Willys is looking for ambitious creative Social Media Marketing champion/s to create a Social Media Marketing Strategy and then roll that into a step-by-step implementation action plan. The goal is to enable us to build and maintain a strong digital footprint presence for our new commercial brand and breathe new life into our legacy products. Our ideal candidate/s are imaginative innovative marketing students who are keen to engage with an exciting emerging industry and market. For this position, it’s essential to be cool with the Cannabis/Hemp Culture and be up-to-date with new technologies, apps and marketing trends. We currently and badly use; WordPress, Klayvio, Tido, Instagram, LinkedIn and Facebook. That’s why we need you! If you are keen to help us with a trail-blazing social media strategic implementation plan for the legalized Cannabis and Hemp Extraction Industry, and are driven by the desire to set up an original, funky cannabis friendly social marketing strategic action plan, we would be excited to have you join our Wacky Team. Project Deliverable Options: Social Media Marketing Strategy with a a step-by-step implementation action plan. Additional Deliverables Required: Market Research - Target Market Database Commercial Market Research - Target Market Database Wholesale Market Research - Regulatory Standards

Marketing Trelent

Positions available: 20 Now that Trelent is ready to go to market, we need to actually go to market! We want students to try their hand at marketing over the summer, and gain practical experience while having the flexibility to try new ideas! Throughout the project, you will work on the following: Design & plan out your own marketing campaign for Trelent Run your campaign with an initial budget of $250 Over the course of your internship, you will have 80 hours to design, implement and run your initial campaign. Throughout this time, you will have access to any resources you require for this campaign. If your campaign returns more than $250 in revenue within the duration of this internship, we will excitedly discuss additional opportunities available at Trelent which would be outside the scope of this internship. Campaign restrictions: We expect all students to spend some time acquainting themselves with Trelent and it's features. Every participating student will be provided a demo account on Trelent to accomplish this. With this in mind, we expect all marketing campaigns to be equitable and honest - don't sell features that don't exist just to increase your earnings. Additionally, although we want to open the floor to campaign ideas, we will require an overview of the campaign before it is launched to ensure that it is in line with our brand. Learning outcomes: You will gain practical marketing experience Learn how to optimize marketing campaigns Our goals: Explore and experiment innovative marketing strategies Grow Trelent's brand awareness Increase Trelent's MRR (monthly recurring revenue)

Spark Solutions - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Spark Solutions is a sport management consulting and facilitation firm, located in Saskatoon SK, that supports sport and recreation organizations with enhancing strategy, governance, and programming. I have been in business for 2 years and have steadily worked to build a strong and innovative business. I work alone and VFC's Intrapreneurship students would add significant capacity to my organization, with this project, to take my business to the next level. The project is a communications and marketing project that will support the development of my business's communications and marketing strategy. Key activities are listed below. I am seeking students who are creative, passionate, and think outside the box - these traits will help make this project a success. Sport management knowledge is considered a key asset, but an interest in sport management would also be great. Why students would love to work with Spark Solutions: I went into business for myself because I wanted the freedom to do work that brings me joy. I am excited to share that passion with you and support the development of your career. I will happily share what I know and provide you with opportunities to learn about working in sport, as well as share openly with you about what it has been like to go into business as a solopreneur. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 3 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 50 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Assist with development of brand strategy and brand voice Content development and copywriting, including: social media posts, blog posts, quick tips sheets, brainstorming and research for content creation Social media management Research for market assessment and lead generation Researching industry best practices Development of customer and competitor profiles IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Tasks will be split equitably to allow students the opportunities to gain skills and experience in all of the key project activities. Responsibilities will include: Brainstorming Online research (i.e., web, social media, and university library search) Writing and proofreading Communicating with me/other students (email & virtual meeting) Content/document formatting FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Deliverables will include a mixture of social media posts, increased presence on social media, written blog posts/documents, and progress reports. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Lara Schroeder

Cheese Maker - Market Expansion Research In Australia

PROJECT DESCRIPTION: We are ready to take our business to the next level. Presently we only exist in two markets but it’s time to grow! Our company requires some assistance in assessing our customer landscape, competition, relevancy, and plausibility outside of our current markets, Canada and the USA. We want to learn more about customer’s expectations and behaviors in Australia. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go in Australia, but we need to make sure that we consider all available options before making a decision. If we feel it is a Go, our goal would be to set up a distribution hub (contract a fulfillment center) that we would ship our products to for distribution across Australia with our ecommerce Shopify site as the cart. KEY PROJECT ACTIVITES: Our specific need is an outline of our Cheese Making Kit's expansion opportunities through location analysis. This report should include answers to the following questions: Most of our Cheese-Making kits (four of our current five) require a high quality milk to be purchased along with our Kit. 4L of Milk for every batch you make. The definition of high quality for us means less processed. Raw milk is the best, non-homogenized whole milk is next best, and homogenized whole milk is third best. All of these are fresh milks. Ultra-high temperature , or UHT, milk is ultra-pasteurized milk and will not work for making cheese. Similarly, milk that has been processed more, like ultrafiltration, additives in the milk, and skimming the milk all contribute to changing the milks properties and making it less viable for cheese making. Considering this information, does Australia sell Fresh milk that is viable for Cheese-Making? Is there interest in Cheese Making? Is there a relatively well sized DIY community or interest in cooking at home? Would enough people be interested in buying our kits for themselves or as gift for a fellow Australian member to make our product viable? What are the legalities of getting our product into Australia? We are somewhat considered a food item, but most of our kit is shelf stable and cheese-making equipment and supplies. Looking at what comes in our kits, what are the legal protocol or requirements for crossing the border into Australia? What is involved in adhering to tax laws when selling an ecommerce product in Australia? If our products are manufactured in Canada and then shipped to Australia, are we part of the free trade agreement with Australia? Does Australia have fulfillment centers that can accommodate our product? The culture packets in 3/5 of our kits need freezer storage. It is a very small amount of space. Our Canadian and US fulfillment centers just have a small chest freezer next to our inventory. Would a center in Australia work with us on this? Competition: Are there any companies in Australia doing what we do? If yes, what is their market share and how penetrated are they into the market? Do they have the same products or similar and what are the differences? FINAL DELIVERABLE: We are looking for a complete report that fully answers these questions, with each of these questions having their own section of the report. We have attached relevant source material for better understanding our products and business. This report should be easy to follow, and clearly layout the pros and cons of the goal of expanding to the UK market. If you require more detail about this assignment or more background, data, or direction, please email us at info@cheesemaker.ca or call Jeremy at 778-996-4336.