Unconventional Marketing strategies and implementation

Find new ways outside of conventional marketing to reach and convert our guests. We typically see consultants, and marketing companies suggesting the same thing over and over. We would like to expand beyond the normal marketing strategies and discover some new ways to reach consumers.

New Product Marketing - Vancouver Water Adventures

Vancouver Water Adventures thrives in providing unforgettable experiences via our unique tours and watercraft rentals. We would like to revamp our marketing as we have recently developed 3 new tours in our boat, seadoo and kayak categories. Together with our marketing team, we would like students to design new promotional strategies and material for these tours. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.