SEO for FindGrant

Our team is looking to improve organic traffic to our website by optimizing our website, enhancing visibility across search engines, and ensuring FindGrant reaches the businesses and individuals who need us most. Key Responsibilities: Develop and implement effective SEO strategies to increase website traffic and rankings. Conduct comprehensive keyword research aligned with our target audience (e.g., small businesses, entrepreneurs, women, Indigenous, and BIPOC communities). Optimize on-page elements including meta tags, titles, headers, and URLs. Improve website content to ensure it is SEO-friendly, while aligning with our mission and target market. Analyze website analytics, track performance, and create reports on SEO progress and KPIs. Perform competitor analysis and identify new SEO opportunities. Collaborate with the content team to create high-quality, keyword-rich content.

Social Media Campaign

Our company, The Good Eye Thrift Shop, is a unique clothing boutique that interacts with customers on Instagram, Facebook, and from their store in Moncton, NB. To increase sales, they seek a Social Media Campaign (design and implementation). The Good Eye Thrift Shop https://www.instagram.com/thegoodeyethriftshop/?hl=en https://www.facebook.com/thegoodeyethriftshop/ The project's main goal is to create and implement a social media campaign for The Good Eye Thrift Shop. This will involve several different steps for the learners, including: Creating any required social media accounts. Confirm the target audience and develop an ideal customer profile. Help develop a consignment information sheet for new and repeat customers. Create engaging and relevant templates for an Instagram campaign. Create initial content for the first campaign. Implement the campaign and set up performance monitoring. Develop a content calendar and strategy for any media platforms. Provide a final presentation or instruction document (cheat sheet) on how the company continues to run and analyze results.