Strategic Prospect List Development for Haletale Inc.
The goal of this project is to research and identify property management companies or professionals in the real estate industry who rely on manual processes for portfolio management. The project will involve collecting and organizing relevant contact information, including names, email addresses, phone numbers, and LinkedIn profiles. Additionally, the project will involve conducting market analysis to understand the specific needs and pain points of property managers without portfolio management software. The project will also involve collaborating with the sales and marketing teams to develop compelling outreach strategies, assisting in the creation of targeted messaging and outreach materials, maintaining and updating the prospect list to ensure accuracy and relevance, and tracking and reporting on the progress of prospect list development.
Online and Offline Community Growth Lead
Our goal is to expand our community of early adopters by using both online and offline channels, with the aim of boosting our social media following and email waitlist. This will involve several different steps for the learner, including: Continue to execute our online and offline marketing strategy. Ensuring messaging resonates with the target audience across social channels and website. Creating and posting engaging content for our social media channels. Developing a system for tracking and analyzing our marketing efforts. Identifying potential influencers and developing relationships with them. Using both paid and organic tactics to reach our target audience and build the email waitlist.
New Product Marketing - Vancouver Water Adventures
Vancouver Water Adventures thrives in providing unforgettable experiences via our unique tours and watercraft rentals. We would like to revamp our marketing as we have recently developed 3 new tours in our boat, seadoo and kayak categories. Together with our marketing team, we would like students to design new promotional strategies and material for these tours. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.
Strategic Prospecting Plan
Our company is looking to reach a new target market by our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience. This will involve several different steps for the students, including: Identify key contacts Write and plan what our message is Create a guide to help us find new clients Bonus steps in the process would also include: Building a script for our sales team to use