Consumer Behaviour: Personal Care, Skincare and Beauty

As a B2C company, we have a primary focus on creating relevant products for our consumers. We are launching our first collection at the End of November and are looking for someone who will become the voice of our brand. We believe that our customers are the most important aspect of our business and we need help in satisfying them. With this in mind, we are also working on a zero-waste personal care collection and need help defining the target market. Our specific need is to determine what competitors are also playing in this landscape and what our target market's perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer. Successful outcomes include a market research report, informed by primary data collection and customer support. We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviors, expectations, and experiences with us and our competitors. This data should inform a final report that outlines key messaging that our consumers have come to know, want, and expect based on the current landscape.