Digital Marketing Strategy for Puebla Golf Co.

Puebla Golf Co. is seeking to enhance its digital presence and community engagement through targeted marketing campaigns on Meta (Facebook and Instagram) and Google. The goal is to increase brand awareness, drive traffic to the company's website, and foster a stronger connection with the local community. The project involves creating a comprehensive digital marketing strategy that leverages both Meta and Google advertising platforms. Students will apply their classroom knowledge of digital marketing, analytics, and community outreach to develop and implement effective marketing campaigns. The project will also include analyzing the performance of these campaigns and providing recommendations for future improvements. Key tasks include: - Conducting market research to identify target audiences. - Developing and designing ad creatives for Meta and Google. - Setting up and managing ad campaigns on Meta and Google. - Monitoring and analyzing campaign performance using analytics tools. - Creating a community outreach plan to engage local audiences.