St Francis Xavier University

Antigonish, Nova Scotia, Canada

This experience is designed for learners in their 2nd or 3rd year of an undergraduate Business program, focusing on international business including market entry strategies. Participants will have a foundational understanding of market analysis and strategic planning for entering foreign markets. By applying these skills, learners can assist companies in evaluating potential international opportunities, identifying key market entry barriers, and recommending strategic approaches for successful entry. This experience allows learners to bridge theoretical knowledge with practical industry applications, providing valuable insights for companies looking to expand internationally.