Website Design and Branding Guide

Our company, The Good Eye Thrift Shop, is a unique clothing boutique that currently interacts with customers on Instagram and Facebook. To increase sales, they seek a new website and a branding guide. The Good Eye Thrift Shop https://www.instagram.com/thegoodeyethriftshop/?hl=en https://www.facebook.com/thegoodeyethriftshop/ The project involves developing a website design with the store owner's help, creating the initial content, and ensuring the site is mobile-friendly. Students will also create a branding guide and help design posts for Instagram, Facebook, and other media as needed. 

Social Media Campaign

Our company, The Good Eye Thrift Shop, is a unique clothing boutique that interacts with customers on Instagram, Facebook, and from their store in Moncton, NB. To increase sales, they seek a Social Media Campaign (design and implementation). The Good Eye Thrift Shop https://www.instagram.com/thegoodeyethriftshop/?hl=en https://www.facebook.com/thegoodeyethriftshop/ The project's main goal is to create and implement a social media campaign for The Good Eye Thrift Shop. This will involve several different steps for the learners, including: Creating any required social media accounts. Confirm the target audience and develop an ideal customer profile. Help develop a consignment information sheet for new and repeat customers. Create engaging and relevant templates for an Instagram campaign. Create initial content for the first campaign. Implement the campaign and set up performance monitoring. Develop a content calendar and strategy for any media platforms. Provide a final presentation or instruction document (cheat sheet) on how the company continues to run and analyze results.

Boutique Clothing Store: Business Administration

To engage with multiple students and utilize their knowledge and skill sets to complete one or more of the following objectives: Tal ent Acquisition: Create other Riipen student projects and help manage the milestones and deliverables. Local Marketing: Develop an implementation plan for engaging in the local market with our retail space. Instagram Social Media: Complete a full customer, competitor, market, and environmental analysis; review existing marketing strategy; design an Instagram marketing strategy (product, place, price, and promotional materials). Sales: Design a new or improved prospecting process for our sales team and a new or improved pricing or service structure. Bookkeeping/Admin: Support the administrative and bookkeeping tasks related to owning and operating a retail store. Financial Analysis: Review expenses and revenues to formulate profit margin and return on investment (ROI) calculations to produce a 12-month cash flow projection. Operational Efficiency: Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Government Funding: Identify new funding and grant opportunities; write proposals. Research: Other project research related to owning and operating a Boutique Clothing Store.