Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

Hiring Consultancy

In the past, we have had challenges hiring and retaining top-quality talent. We would like to develop a system to effectively build our workforce. Working with students, we want to overhaul our hiring practices and implement structures best practices. Students should be prepared to: Evaluate our current recruitment and selection procedures. Develop hiring systems and processes, based on best practices and our organizational needs. Consider the use of psychometric tests, assessment exercises, and standardized interview practices. Present a revised hiring methodology for our organization to adopt, with references

Lean Startup Business Strategy Development

We want to simplify our product development and operational processes to make our business model more “lean” and reactive to customer feedback. The focus of this project should be on clearly identifying the root problems that are increasing time and cost allocations across our operations and suggesting actionable solutions. Students should focus on: Mapping our operational processes. Identifying bottlenecks in our systems. Recommending improvements to optimize our organization. We hope to implement changes that will help us reduce costs and accelerate innovation for several new products we are rolling out in the next year.

CRM Security Model

Our agency is deploying a new CRM system and requires a security model to protect our data’s integrity and privacy, as well as support efficient data access and use. We seek to combine role-based security, record-level security and field-level security to define the overall security rights of users within our system. The project: The candidate or team will create a security model that organizes users by roles and responsibilities (or tasks performed) and accompanying sets of privileges/access. These privileges by role must be predefined, with aggregates related to sets of users simplifying security management. Deliverables: Categorize users by role, in order to restrict access based on those roles Provide users with the access to the appropriate types of information required to do their jobs (while preventing user access to records they do not own or share) Support data sharing so that users and/or teams can be granted access to protected records for a specified collaborative effort

Animated Product Video Creation

Our organization is looking to develop an animated video about our services. We are looking for a group of students to assist us in the script development, storyboard, scene creation, and animation of this video. We envision this project to include but not be limited to: The creation of a fun and engaging 1-3 minute animation about our services and product functionality that is consistent with our brand guidelines and communication strategy This video will be displayed on our website and shared by email Final deliverables should include: A basic video script A voice-over recording of the final video script Video background music A visual storyboard Completed video scenes Icons for individual scenes A completed animated video with all of the elements above

Website UX/UI Analysis

We would like insights on how user-friendly our website is. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction. Redevelopment We are particularly interested in the following areas: The checkout process The registration process The site search feature Embedded videos