Positioning Village Impact as the Entrepreneur’s Charity of Choice: A Targeted Marketing & Digital Growth Strategy

Village Impact is a non-traditional charity fuelled by entrepreneurs who want to make a difference. Our major donors and core audience are leaders in the digital marketing and online business space , including Dean Graziosi, Russell Brunson, and Amy Porterfield, among other. We’ve recently completed a rebranding exercise , refining our core messaging and positioning to ensure clarity, consistency, and stronger alignment with our audience. Now, we need a targeted marketing strategy that takes this messaging and strategically implements it across key marketing channels to increase brand awareness, engagement, and donor acquisition among entrepreneurs and digital marketers . This project provides marketing students the opportunity to apply real-world marketing skills by developing a focused, research-driven marketing strategy that ensures our new brand messaging is effectively leveraged to grow our reach and engagement . To ensure depth over breadth , students will focus on: Marketing Strategy Implementation – Developing a strategic roadmap for deploying our new brand messaging through the most effective marketing channels and outreach tactics to engage digital entrepreneurs. Content Marketing & Digital Engagement Execution Plan – Crafting a tactical content marketing plan for one key platform (LinkedIn or Instagram) that brings our rebranded messaging to life and drives engagement and donor action. This project provides hands-on experience in market research, strategic marketing, content strategy, and digital engagement —all within a real-world nonprofit setting with measurable impact . Key Objectives ✅ Develop a strategic marketing roadmap that ensures our new brand messaging is effectively deployed across key marketing channels. ✅ Conduct audience research to refine targeting strategies for entrepreneurs and digital business owners . ✅ Optimize marketing channels to ensure brand messaging is consistently and effectively implemented to engage and convert the right audience. ✅ Create a tactical content strategy for one key platform (LinkedIn or Instagram) that leverages our rebranded messaging for engagement and donor growth.