Puerto Rico Market Entry Strategy for BDH Collective

BDH Collective Inc. is expanding into the Puerto Rican market and requires a comprehensive marketing and content strategy to establish a localized brand presence. The project aims to research market trends, understand cultural nuances, and develop creative content that aligns with the core identity of BDH Collective while resonating with the Puerto Rican audience. The goal is to create a strategy that effectively communicates the brand's mission and values, ensuring a successful market entry. The project will involve tasks such as market analysis, cultural research, and content creation, providing learners with an opportunity to apply their classroom knowledge to a real-world scenario.

E-Commerce Social Media and Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Create social media links for existing websites lacking these. Prepare a detailed evaluation of current websites from the customer's point-of -view. Design, run, and evaluate social media campaigns and advice on e-commerce strategies. Offer detailed suggestions for mobile marketing campaigns and location-based marketing.

Video Editing Project

The main goal for the project is to create high-quality video content for BDH Collective Inc. that aligns with their brand and vision. This will involve several different steps for the team, including: - Collaborating with BDH Collective Inc. to understand their vision and brand guidelines. - Editing raw video footage to create engaging and professional video content. - Incorporating graphics, music, and other elements to enhance the videos. - Receiving feedback from BDH Collective Inc. and making necessary revisions to the videos. - Ensuring that the final video content meets the quality standards set by BDH Collective Inc.

Video Pre-Production Project for BDH Collective Inc.

The main goal for the project is to create a video pre-production plan for video content that will be created. This will involve the student preparing for the shoot and developing a comprehensive plan for the video production service.