Puerto Rico Market Entry Strategy for BDH Collective

BDH Collective Inc. is expanding into the Puerto Rican market and requires a comprehensive marketing and content strategy to establish a localized brand presence. The project aims to research market trends, understand cultural nuances, and develop creative content that aligns with the core identity of BDH Collective while resonating with the Puerto Rican audience. The goal is to create a strategy that effectively communicates the brand's mission and values, ensuring a successful market entry. The project will involve tasks such as market analysis, cultural research, and content creation, providing learners with an opportunity to apply their classroom knowledge to a real-world scenario.

Video Editing Project

The main goal for the project is to create high-quality video content for BDH Collective Inc. that aligns with their brand and vision. This will involve several different steps for the team, including: - Collaborating with BDH Collective Inc. to understand their vision and brand guidelines. - Editing raw video footage to create engaging and professional video content. - Incorporating graphics, music, and other elements to enhance the videos. - Receiving feedback from BDH Collective Inc. and making necessary revisions to the videos. - Ensuring that the final video content meets the quality standards set by BDH Collective Inc.

Video Pre-Production Project for BDH Collective Inc.

The main goal for the project is to create a video pre-production plan for video content that will be created. This will involve the student preparing for the shoot and developing a comprehensive plan for the video production service.

Public Automobile Insurance Plan Documentary Research

The main goal for the project is to conduct research for a documentary about the public automobile insurance plan for each province in Canada. This will involve several different steps for the students, including: - Researching and gathering information about the public automobile insurance plans in each province. - Analyzing the differences and similarities between the insurance plans. - Interviewing experts and individuals knowledgeable about the insurance plans. - Compiling all the gathered information into a comprehensive report for documentary production.

E-Commerce Website Design

Our company currently promotes a vast array of products online, and our objective is to gain fresh insights into the specific features and design preferences of our target audience for our forthcoming WordPress-based e-commerce website. In pursuit of this goal, we seek to collaborate with students to create a design prototype that is grounded in authentic customer input and feedback. This prototype will serve as the basis for subsequent development on the WordPress platform. The project will involve several essential steps for the students, including: Conducting comprehensive user interviews and industry research to uncover valuable insights into our field, target demographic, and desired website functionalities. Crafting a wireframe prototype for our WordPress e-commerce site, outlining user interactions and visual elements. Thoroughly documenting the entire design process, capturing any emergent insights and innovative ideas that arise throughout the project. Conducting rigorous testing of the WordPress prototype with real customers, collecting feedback through surveys and direct user interactions. Continuously refining design concepts based on input received from industry experts and our esteemed customers. Developing multiple versions of the WordPress design, each incorporating the desired website features to ensure an exceptional and feature-rich online shopping experience. Our ultimate objective is to create a WordPress-based e-commerce website that not only meets but exceeds the expectations of our target market, providing an outstanding online shopping platform that effectively showcases our wide range of products.

Written Content Editing

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to collaborate with students to edit and review our written materials. This will involve several different steps for the students, including: Correcting grammar mistakes. Verifying content for accuracy and consistency. Reviewing citations for accuracy and consistency. Bonus steps in the process would also include: Developing guidelines for writing and editing for future

Survey Creation

We are looking to develop a multiple choice survey using communications best practices, we would like students to develop a questionnaire that will generate usable data for decision making.

Marketing Intern

We're looking for a student to help us raise awareness and promote engagement.

New Business Plan (construction company)

We would like to develop a new business plan for a new construction company we want to launch. This project should focus on: Business plan for new company Developing a new service and launch plan Market research or competitive analysis Expansion strategy Digital Marketing The project would be started from scratch, but we have resources to create the project.

Website Development and SEO

We would like to improve 3 of our agency website. Students should be prepared to: Work on WordPress Platform Import SEO information for pages Create page structure and pages.

Translation

We are looking to translate blog article from English to French. We believe this project will include: Reviews on English content Translation from English to French of up to 200 blogs

Project management structure

We are looking for students to help us develop the project management structure of our services. Students in this position will create the task list for the project. Estimate the time it will take to create the project. The student will play a key role in helping the project manager create a more efficient work process.

Consumer Research & Insights into Branding

We are looking to work with students to identify new opportunities to achieve our business goals. We are open to feedback about areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our business. We are looking forward to evaluate our project proposal template.

Marketing Research

We are ready to take our business to the next level. Our company requires some assistance for research. We want to gather information for marketing, mindmaps creation, public contract and software. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.

PressKit

We want to create 2 PressKit for the agency. The research will include: You will have to search for: Presskit example Use the agency information to create the content

Organizational diagnosis

We are looking to work with students to identify new opportunities to achieve our business goals. We are open to feedback about areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our business. We are looking forward to evaluate our project proposal template.

Market Promotion and Research

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry. The research will include: Specific Media Objectives/Mix Evaluation Program Industry/Company Review Product Review/Buyer Analysis Competitive Review Segmentation, Targeting, and Positioning Communications Objectives & Budget Request

Artificial Intelligence & Machine Learning Application

We would like to: Building a trend analysis engine to streamline focus and resources. Building a recommendation engine to increase sales and improve user experience.

Business Administration

The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals. Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.

Digital Content

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are a full creative service agency. That need to create blog using AI writing software to help our ranking online and attract more visitor to our services. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Corporate Finance

We are interested in understanding the long-term financial of the organization. We would like to conduct a risk analysis to determine our level of security and our best course of action. We believe that the best way to accomplish this is to build a market and financial risk model for our organization and perform a sensitivity analysis using both private and public sources of data. We believe this project will include: AAnalyze and evaluate the current assets and liabilities of a company by applying commonly used methods and in accordance with financial principles. Analyze and evaluate a company's long-term financial decisions regarding capital projects and financing methods, applying commonly used methods and in accordance with financial principles. Cash and Marketable Securities Management Short-term financing sources Investment Choices in an Environment of Certainty

E-Commerce Social Media and Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: Create social media links for existing websites lacking these. Prepare a detailed evaluation of current websites from the customer's point-of -view. Design, run, and evaluate social media campaigns and advice on e-commerce strategies. Offer detailed suggestions for mobile marketing campaigns and location-based marketing.

Social Media Marketing Plan

We are looking to launch a new social media strategy and would like to involve students in this exciting time as we work to develop a social media marketing plan. We can provide access to internal documentation and other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive plan, which we can present to investors. The plan should include Conducting an audit of your current social media presence. Develop strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces. Develop strategies for increasing engagement on your various public accounts, blogs, or other marketing assets. Conducting an assessment of the effectiveness of your current communication channel(s). Identifying best practices to reach a new target audience. Identifying best practices within your current market segment to achieve a larger market share.

New WordPress Website

Our team is looking for Wordpress and SEO expert to redesign of www.bernardson.com to help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization Search Engine Optimization (SEO) Working with tools and programs (www.hexomatic.com, www.hexowatch.com, www.hexometer.com, seodity.com and more)

Planification de projet créatif

Planifier et recherche détaillées de projet créatif: Tournage de vidéo (lieu de tournage et liste de docuement à préparer) Préparation de projet photo (lieu de tournage et liste de docuement à préparer) Planification et recherche

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are a full creative service agency. That need to create blog using AI writing software to help our ranking online and attract more visitor to our services. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Organizational Lifecycle Assessment

Assessment and recommendations on how to improve or maintain functioning to reach organizational Prime

On-line Training Course Consulting

We would like to develop multiple on-line training course. This project should focus on: Business plan for new offering from an existing business Developing a new product or launch plan Market research or competitive analysis Expansion strategy Digital Marketing We have lots of existing content to share, so the project wouldn't be starting from scratch. The bulk of the project would be course design, rather than content creation.

Digital Experience Design

We would like students to help us improve our user experience design. Website/app overall user experience assessment and design Website/app task flow assessment and design Website/app navigation assessment and design Customer personal development and experience journey mapping If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

International Business Plan

We are looking for an International business plan for the company and would like to involve students in this exciting time. We can provide access to internal documentation and other information as needed as well as access to contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present for grant proposals, strategic planning an development. The plan should include: Target market screening USA market, Europe Market Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations) Identifying potential international partners for international expansion, and providing a brief strategic overview