Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our app by building our social media strategy. To do this, we hope to extend our social media reach, create engaging content to promote our programs and highlight trails within our app. This will involve several different steps for the student, including: Research similar accounts, keywords and hashtags to find our future customer base. A focus on diversity is key. Discover new trails to add to the platform and promote in social media content. Engage with our customers and future customers to increase awareness of our platform. Create engaging social media content in partnership with our marketing lead. Extra Deliverables: Student will create a list of accounts, keywords, and hashtags that they have discovered. Project length: - 80 hours - over 10 weeks, 8 hours a week - ex. dates: October 1 to December 15th, 2023

Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our app by building our social media strategy. To do this, we hope to extend our social media reach, create engaging content to promote our programs and highlight trails within our app. This will involve several different steps for the student, including: Research similar accounts, keywords and hashtags to find our future customer base. A focus on diversity is key. Discover new trails to add to the platform and promote in social media content. Engage with our customers and future customers to increase awareness of our platform. Create engaging social media content in partnership with our marketing lead. Extra Deliverables: Student will create a list of accounts, keywords, and hashtags that they have discovered. Project length: - 80 hours - over 10 weeks, 8 hours a week - ex. dates: March 27 to June 5th