Brand Identity Revamp for PMwow!

PMwow! is seeking to refresh its brand identity to better align with its evolving business goals and target audience. The current logo and color scheme have served the company well but may not fully capture the dynamic and innovative spirit that PMwow! embodies. The project involves evaluating the existing logo and color palette, identifying areas for improvement, and proposing alternative designs that reflect the company's vision and values. Once a new logo and color scheme are approved, the team will create a cohesive and visually appealing website that incorporates these elements. This project offers learners the opportunity to apply their design and web development skills, ensuring that the new brand identity is both modern and functional. - Evaluate the current logo and color scheme for effectiveness and alignment with company values. - Research and propose alternative logo designs and color palettes. - Develop a website design that integrates the approved logo and colors, focusing on user experience and brand consistency.

Branding and Artifacts for PMwow!

The main goal of the project is to create branding and artifacts for the brand-new company PMwow! This includes developing a logo, brand guide, icons, typography, and all the items listed in the scope. The ultimate goal is to get the company ready to start in business.

Graphic design and branding of a new small business

Learners will have to develop a complete branding pack with logo creation, a brand identity guide, and a selection of colours for the company—exclusive office artifacts such as PPT, word documents, and business cards with branding applications. Logo Design: Develop a unique and memorable logo that represents your brand identity. Provide variations of the logo for different use cases (e.g., full colour, monochrome, small size). Brand Guidelines: Create a set of brand guidelines outlining the proper usage of your logo, colour palette, typography, and any specific design elements. Include guidance on how the logo should be positioned, sizing, and precise space requirements. Office Materials: Design stationery such as letterheads, envelopes, and notepads that incorporate the new branding. Ensure consistency in design across all office materials. Business Cards: Design professional business cards with essential contact information and a cohesive visual design. Provide print-ready files for easy production.