Spa Owner PR Campaign for Skin Diagnostic System

Tejo, a company specializing in innovative skin diagnostic systems, seeks to enhance its market presence among spa owners. The goal is to create a compelling public relations campaign that effectively communicates the benefits of Tejo's skin diagnostic system to spa owners, highlighting its potential to enhance client satisfaction and increase spa revenue. The project aims to bridge the gap between advanced skin diagnostic technology and spa services, ensuring that spa owners understand the value proposition. The campaign should focus on the unique selling points of the system, such as its accuracy, ease of use, and ability to provide personalized skincare recommendations. By targeting spa owners, Tejo hopes to establish itself as a leader in the skincare technology market. - Analyze the current market trends and needs of spa owners. - Develop key messaging that resonates with spa owners. - Identify appropriate channels for campaign dissemination. - Create a timeline for campaign rollout.

Spa Industry Expert Insights Content Creation

The spa industry is continuously evolving, with new trends, techniques, and products emerging regularly. Tejo aims to create engaging and informative content that highlights these developments by leveraging the insights of industry experts. The goal of this project is to produce a series of articles or video interviews that capture expert opinions and insights on current and future trends in the spa industry. This project will allow learners to apply their communication, research, and content creation skills by conducting interviews with selected spa industry professionals. The project will also involve synthesizing the information gathered into coherent and compelling content pieces that can be used for educational or marketing purposes. By completing this project, learners will gain valuable experience in content creation and industry research, enhancing their understanding of the spa sector.

Tejo.ca Digital Marketing Strategy Development

Tejo, a company specializing in innovative solutions, seeks to enhance its online presence and engagement through a comprehensive digital marketing strategy for its website, tejo.ca. The goal of this project is to develop a strategic plan that leverages digital marketing channels to increase brand awareness, drive website traffic, and ultimately boost sales. The project will involve analyzing current market trends, identifying target audiences, and evaluating competitors' strategies. Learners will apply their classroom knowledge of digital marketing principles, including SEO, social media marketing, and content creation, to craft a tailored strategy for Tejo. The project will focus on creating a cohesive plan that aligns with Tejo's brand identity and business objectives, ensuring a measurable impact on their online performance.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Tejo is a B2B Saas tool for cosmetic companies located in the heart of down town Toronto. Due to the pandemic we transitioned to be entirely remote. We are looking for students who are fascinated with the cosmetics industry and excited to create content centred around advancements in this space. To accomplish this, we expect the student(s) will: Research new trends, technologies, brands, and marketing techniques Research key words Write articles Identify media outlets that are most beneficial to share our story interview brand owners and industry experts Ultimately, you will be working on content creation for our organization, this will be posted to our blog and other social media channels. we may also adapt popular pieces into video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market (Cosmetic companies). We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use? What types of content should we use what would a content calendar look like?

UX/UI Design

We’re looking for UX/UI talent! Do you have a background or interest in user experience design or user interface design? We’d love to see what you would do with the consumer survey and customer portal on our website. Put yourself in the shoes of a user experience designer working for our company, and give this page a complete refresh. If you were redesigning this page to increase conversion rates, visual appeal, clarity, and customer delight - what would you change? This can include adding or removing elements from the page, adding interactive or animated features, changing the customer journey from this page, and/or completely redesigning the look and feel. Outcomes Your challenge submission can be an interactive mockup, flat wireframes, a functional website, a photoshop file - whatever gets your vision across. Please feel free to be creative and depart from the design of the rest of the site if you choose, but submissions that take into consideration our branding will be assessed more favourably.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Tejo is a B2B Saas tool for cosmetic companies located in the heart of down town Toronto. Due to the pandemic we transitioned to be entirely remote. We are looking for students who are fascinated with the cosmetics industry to create content centred around advancements in the space. To accomplish this, we expect the student(s) will: research new trends, technologies and marketing techniques Research key words Write articles, email newsletters, videos and other content pieces on assigned topics Identify media outlets that are most beneficial to share our story proliferate stories on our social media channels and adapt the content to the platform. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Creating Content For Social Media

Calling all makeup and skin care lovers! Tejo is a Canadian startup that sells software tools to cosmetic companies. Most notably we use facial recognition to determine consumers ideal cosmetics routines. We're looking for a student to help us with the creation of new graphic design assets. This will include: Creating graphic design assets for our marketing materials and websites, such as our social media posts on linked in and Instagram. Growing our social media presence. Creating downloadable reports about trends in the industry Creating articles to improve SEO Creating visuals that will appeal to cosmetic companies.